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Identifying the Key Features of Corporate Culture
A company’s culture is manifested in . . .
- nValues, business principles, and ethical standards preached and
- practiced by management
- nApproaches to people management
- and problem solving
nOfficial policies and procedures
nSpirit and character permeating work environment
nInteractions and relationships among managers and employees
nPeer pressures that exist to display core values
nIts revered traditions and oft-repeated stories
nIts relationships with external stakeholders
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Where Does Corporate Culture Come From?
nFounder or early leader
nInfluential individual or work group
nPolicies, vision, or strategies
nOperating approaches
nCompany’s approach to people management
- vTraditions,
- supervisory practices,
- employee attitudes
nOrganizational politics
nRelationships with stakeholders
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Characteristics ofStrong Culture Companies
- nConduct business according to a
- clear, widely-understood philosophy
- nConsiderable time spent by management communicating and reinforcing
- values
nValues are widely shared and deeply rooted
- nHave a well-defined corporate character,
- reinforced by a creed or values statement
- nCareful screening/selection of new
- employees to be sure they will “fit in”
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Characteristics of Weak Culture Companies
nLack of a widely-shared core set of values
- nFew behavioral norms
- evident in operating practices
nFew strong traditions
nNo strong sense of company identity
nLittle cohesion among departments
nWeak employee allegiance to company’s vision and strategy
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Characteristics of Unhealthy Cultures
- nHighly politicized internal
- environment
- vIssues resolved on basis of
- political clout
nHostility to change
vAvoid risks and don’t screw up
- vExperimentation and efforts
- to
- alter status quo discouraged
- n“Not-invented-here” mindset –
- company
- personnel discount need to look outside for
vBest practices
- vNew or better managerial
- approaches
vInnovative ideas
- nDisregard for high ethical
- standards and overzealous pursuit of wealth by key executives
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Characteristics ofHigh-Performance Cultures
nStandout cultural traits include
- vPride
- in doing things right
- vNo-excuses
- accountability
- vA
- results-oriented work climate in which people go the extra mile to achieve
- performance targets
nStrong sense of involvement by all employees
nEmphasis on individual initiative and creativity
- nPerformance expectations are clearly identified for all organizational
- members
nStrong bias for being proactive, not reactive
nRespect for the contributions of all employees
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Hallmarks of Adaptive Cultures
- nWillingness to accept change and embrace challenge of introducing new
- strategies
- nRisk-taking, experimentation, and
- innovation to satisfy stakeholders
- nEntrepreneurship is
- encouraged and rewarded
nFunds provided for new products
nNew ideas openly evaluated
- nGenuine interest in well-being
- of all key constituencies
- nProactive approaches to
- implement workable solutions
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Dominant Traits of Adaptive Cultures
- nAny changes in operating practices and
- behaviors
- vMust not
- compromise core values and long-standing business principles
- vMust be “legitimate” in the sense of not having an
- inappropriate or unfair impact on the best interests of key stakeholders
«Customers
«Employees
«Shareholders
«Suppliers
«Communities
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Responsibility of Strategy Maker –
Select a strategy compatible withthesacred or unchangeable parts of organization’s prevailing corporate culture
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Responsibility of Strategy Implementer –
Once strategy is chosen,changewhatever facets of the corporateculture hinder effective execution
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Substantive Culture-Changing Actions
nReplace key executives strongly associated with old culture
- nPromote individuals who have desired cultural traits and can serve as
- role models
- nAppoint outsiders who have desired cultural attributes to high-profile
- positions
- nScreen all candidates for new
- positions carefully, hiring only those
- who fit in with the new culture
- nMandate all company personnel attend culture-training programs to learn
- more about new work practices, operating approaches, and behaviors
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Techniques to Transform Core Values and Ethical Standards into Cultural Norms
nScreen out applicants who do not exhibit compatible character traits
- nIncorporate values statement and ethics code in employee training
- programs
- nStrong endorsement by senior executives of the importance of core
- values and ethical principles at company events and in internal communications
- nUse values statements and codes of ethics as benchmarks to judge
- appropriateness of company policies and operating practices
- nMake the display of core values and ethical principles a big factor in
- evaluating employee performance
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Leading the Strategy-Execution Process
- nTop executives must be out
- front personally
- vDriving
- the pace of progress
- nEntire management team
- must work diligently to engage
- all
- employees by
- vDelegating
- authority to middle and lower-level managers to move the implementation process
- forward with all due speed
- vEmpowering
- all employees to exercise initiative, get things done in a timely, efficient,
- and effective manner
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Key Roles in Leading theStrategy-Execution Process
- nBe out in the field, seeing
- how well operations are going
nGather information firsthand
nGauge the progress being made
nBe diligent and adept in spotting gridlock
nFerret out problems and issues
- nLearn the obstacles in the path of good execution and clear the way for
- progress
nExert constructive, unrelenting pressure on organizational units to
- vDemonstrate
- growing consistency in strategy execution
- Achieve
- performance target
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Process of Making Corrective Adjustments
nVaries according to the situation
- vCrisis situation
- – Take remedial action quickly
- vNon-crisis situation
- – Incrementally solidify commitment to a specific course of action
- nDeciding on specific corrective
- adjustments is the same for both proactive and reactive
- situations
- nSuccess in initiating corrective
- actions hinges on
- vThorough
- analysis of the situation
- vExercise
- of good business judgment in deciding on specific actions
- vGood
- implementation of the corrective actions
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