chapter 11 attitudes and influences exam 2 405

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Cshowalter
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chapter 11 attitudes and influences exam 2 405
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2015-07-22 13:05:25
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  1. attitude
    attitudes- is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspects of our environment
  2. attitudes change strategies (change cognitive component)
    • change beliefs-
    • shift importance-
    • add beliefs-
    • change ideals-
  3. attitudes components
    • affective/feelings
    • cognitive/belief
    • behavior components/response
  4. components consistency
    • lack of need
    • lack of money
    • relative attitudes
    • attitude ambivalence
  5. elaboration likelihood model (ELM)
    • is a theory about how attitudes are formed and changed under varying conditions of involvement.
    • high involvement central route (lots of info)
    • low involvement peripheral route (not deep thot)
  6. characteristic that influence attitude formation & change (Celebrity)
    • Source characteristics
    •     - celebrity sources:
    •       attention
    •       likeability
    •       trustworthiness
    •       aspirational aspect
    •       meaning transfer

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