chapter 12 m405 exam 2

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Cshowalter
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305456
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chapter 12 m405 exam 2
Updated:
2015-07-21 18:25:10
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  1. self concept
    • self concept- as the totality of the individual's thoughts and feelings having reference to himself to herself as an object (what do you really think about yourself)
    • independent- personal goals , characteristics, achievement , Westeren part of world
    • interdependent- family,cultural, professional.more Easter part of world
    • mere ownership effect- value an object more then a non-owner
  2. lifestyle (how a person lives)
    • measuring- attitudes,values,demographics, interests
    • general/specific (porsche)
  3. VALS system (is a way to classify adult into different segment)
    2 dimensions
    • primary motivations
    •       Ideals
    •       Achievement
    •       Self-Expression (experiences)
    • second  Resources (money) resource give use the ability to perssue primary motivation

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