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Stockout (three perceived cost) KNOW
- stockout- temporarily being out of a product
- substitution - satisafication a consumer will be with replacement brand
- transaction- mental, physical, time and fincaial cost of purchasing other product
- opportunity- the reduction in satisfaction associated with forgoing or reducing consumption of the product.
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retail outlet
any source of products or services for consumer
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internet shopping (top barriers of using)
lack of touch and security
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store image
a given consumers or target markets perception of all the attributes associated with a retail outlet
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store image dimension (KNOW)
- merchandise- quality and style
- service- sales, return
- clientele- customers
- physical facilities- clean, store layout
- convenience- location,parking
- promotion- advertising
- store atmosphere- fun, exciting
- institutional- name brand, reputation
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omni channel shoppers
are consumers who browse and /or purchase in more than on channel simultaneously
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retail advertising (spillover sale, reference price)
- spillover sale- sale of additional items to customers who came to purchase an advertised item
- reference price- a price with which other prices are compared (reg 9.99 now 5.99)
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perceived risk
- social cost- (ex hairstyle that people dont like)
- financial cost-( expensive pair of shoe that are to uncomfortable to wear)
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shopping orientation
a shopping style that puts particular emphasis on certain activities or shopping motivations
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