MKT Ch.2 (cont.)
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"Promotion" includes the integration of what 4 things? (APSP)
- 1. Advertising
- 2. Public relations
- 3. Sales promotion
- 4. Personal selling
The role of "Promotion" is to bring about exchanges with target markets by doing what 4 things? (IEPR)
- 1. Informing
- 2. Educating
- 3. Persuading
- 4. Reminding
What a buyer must give up to obtain a product.
"..." is the most flexible and quickest to change of the 4 P's.
The formula for Total Revenue.
Price x Units sold
"Price" can be used as a...
4 characteristics of a marketing audit. (CSIP)
- 1. Comprehensive
- 2. Systematic
- 3. Independent
- 4. Periodic
3 parts of following up on a market plan. (IEM)
- 1. Implementation
- 2. Evaluation/Control
- 3. Marketing audit
3 post-audit tasks. (PEM) (long)
- 1. Profile and make recommendations about SWO (doesnt include "T" for threats)
- 2. Ensure role of the audit has been communicated
- 3. Make someone accountable for implementing recommendations.
3 techniques for effective strategic planning. (CCM)
- 1. Continual attention
- 2. Creativity
- 3. Management commitment
What would you like to do?
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