Card Set Information
Buyer Behavior Chapter 4: Consumer Perception
A process of receiving, selecting, and interpreting environmental stimuli involving the five senses.
The erroneous assumption that everyone else perceives the world as we do.
The body's first and immediate response to a stimulus.
Focusing on one or more environmental stimuli while potentially ignoring others.
The ability to pay attention to and think about information.
the ability to interpret and assign meaning to new information by relating it to knowledge already stored in memory.
The minimum level of stimuli needed for an individual to experience a sensation.
Just Noticeable Difference (JND)
Also called the
; the amount of incremental change required for a person to detect a difference between two similar stimuli.
The greater or stronger the initial stimulus is, the greater the amount of change required for it to be noticed.
The process of becoming desensitized to sensual stimuli.
When people are able to consider approximately five to nine (seven plus/minus two) units of information at one time in working memory.
When an advertisement is overexposed, it loses the ability to attract attention and interest.
The unconscious awareness of a stimulus.
The part of the memory where small bits of information are paid attention to and processed for short periods one at a time.
A state of physical wakefulness or alertness; also influences consumers' attention.
Stimuli that draw consumers' attention involuntarily.
From a perception prospective, when a stimulus is salient, it is figural or focal, and everything else fades into the background.
The tendency for a person to perceive an incomplete picture as complete, either consciously or unconsciously.
The tendency to arrange stimuli together to form well-organized units.
Stimuli that draw attention automatically and involuntarily; but unlike
, vivid stimuli are attention-drawing across