w430 chapter 5 test 1

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Author:
Cshowalter
ID:
308148
Filename:
w430 chapter 5 test 1
Updated:
2015-09-19 16:08:25
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w430
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w430
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w430
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  1. McDonald's case and gathering data
    • interview loyal customers
    • mystery dinners (problem easy to identify)
    • comment cards
    • you will always get negative feedback easier then positive
  2. what is Diagnosis?
    • A systematic approach to understanding the present state or a organization.
    • Essential to know where we are going, must access current level and define level we want
  3. steps in diagnosis?
    • tentative problem identified
    • collect data
    • analyze data
    • feedback data
    • Are problem area identified
    • is client motivated?
    • work on problems
    • monitor and assess results
  4. what is a performance gap
    what is your actual vs what your potential (mile 9 to 8)
  5. self assessment gap of 4 keys
    • organizations strengths
    • organizations weakeness
    • what can be done to alleviate weaknesses or improve strenghts
  6. what is data. what is information
    • data- raw unstructured facts
    • info- data with structure
  7. steps in data collection
    • define the objective
    • selection of factors
    • select data gathering method
  8. types of data gathering methods
    • secondary- already existing info (historical sales )
    • primary- survey or questionnaires, direct observation

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