direct m.

Card Set Information

Author:
cakeo
ID:
308606
Filename:
direct m.
Updated:
2015-09-27 05:49:13
Tags:
marketing
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Description:
for final assessment (exam) semester 2 2015
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  1. According to the definition by the direct marketing association, direct marketing is ________ of marketing that uses one or more to effect a _________ and/or transactions at any location, with this ________.
    • According to the definition by the direct marketing association, direct
    • marketing is by an interactive system of marketing that uses one or moreĀ advertising media to effect a
    • measurable response and/or transactions at any location, with this activity stored on database.
  2. The ultimate aim of direct marketing program is:
    to produce quantifiable return on investment, build long-term value of customer, make an immediate sale.
  3. If direct marketer was determining a media mix for a dm campaign, which media would he consider based on consumer preferences to receive this type of communication?
    • e-mail
    • addressed mail and
    • unaddressed mail (don't have detail so just send to whoever) example: dear house keeper / main owner
  4. The use of targeted communications, by way of direct marketing, can offer marketers many advantages, which include all of the following except
    • includes ...
    • exclues (main answer) low cost and high reach because it's ver
    • y expensive and won't even be able to reach many people!

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