According to the definition by the direct marketing association, direct marketing is ________ of marketing that uses one or more to effect a _________ and/or transactions at any location, with this ________.
According to the definition by the direct marketing association, direct
marketing is by an interactive system of marketing that uses one or more advertising media to effect a
measurable response and/or transactions at any location, with this activity stored on database.
The ultimate aim of direct marketing program is:
to produce quantifiable return on investment, build long-term value of customer, make an immediate sale.
If direct marketer was determining a media mix for a dm campaign, which media would he consider based on consumer preferences to receive this type of communication?
addressed mail and
unaddressed mail (don't have detail so just send to whoever) example: dear house keeper / main owner
The use of targeted communications, by way of direct marketing, can offer marketers many advantages, which include all of the following except
exclues (main answer) low cost and high reach because it's ver
y expensive and won't even be able to reach many people!