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Generation Y
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Generation Y makes up how many people in the US?
over 70 million AND
they make up over 20% of today’s population
Those born between ______ and _____ make up Generation Y
1977 and 1994
What type of impact with Generation Y have
Social and Economic
What are three major characteristics of the Millennial group:
They racially and ethnically diverse
Extremely independent
They feel empowered
Unlike Generation X that came before them, how do you define the parents of Generation Y
Parents are involved in the daily lives and decisions of Gen Y and more hands-on
____ out of ______teenagers are on-line.
Three
four
What % of teenagers between 15-17 are computer users.
93%
Generation Y Cons are:
Impatient
Skeptical
Blunt and expressive
-Self expression is favored over self control.
Still young
Image-Driven
- Making personal statements with their image is very important
Generation Y Pros
Tolerant: make the increasingly diverse workforce feel at home and comfortable.
Adaptability: being comfortable in various situations
Technologically savvy
Ability to grasp new concepts
Efficient multi-taskers: do it faster and better than their competition.
What percentage of women, men and full-time students attend college
64% of women and 60% of men and 85% attend full-time
What ethnic group of women are the most highly educated of the Gen Y’ers
Asian-American
56% have college experience and 16% have a bachelor’s degree
What are a few themes of the Millennial labor force?
They do not plan on being at the same location for an extended period of time.
They want to be at the top of the chain right away
Being competitive with themselves and others is in their nature
Generation Y is expected to get along better with Baby Boomers or Generation X
Baby Boomers
What is one of the major obstacles between members of Generation X and Y.
The feeling of "I had to work to get here, why don’t they?
What percentage of women and men belong to unions
6% men
4% women
Union membership has decreased drastically over the past 30 year
the economy rewards employers that have more flexible workers
Top 5 general web sites visited:
eBay.com
Amazon.com
CNN
MTV
KaZaA
Author:
mychele
ID:
308657
Card Set:
Generation Y
Updated:
2015-09-28 07:24:52
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