Generation Y

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Generation Y makes up how many people in the US?
- over 70 million AND
- they make up over 20% of today’s population
Those born between ______ and _____ make up Generation Y

1977 and 1994
What type of impact with Generation Y have

Social and Economic
What are three major characteristics of the Millennial group:
- They racially and ethnically diverse
- Extremely independent
- They feel empowered
Unlike Generation X that came before them, how do you define the parents of Generation Y

Parents are involved in the daily lives and decisions of Gen Y and more hands-on
____ out of ______teenagers are on-line.
- Three
- four
What % of teenagers between 15-17 are computer users.

93%
Generation Y Cons are:
- Impatient
- Skeptical
- Blunt and expressive-Self expression is favored over self control.
- Still young
- Image-Driven- Making personal statements with their image is very important
Generation Y Pros

Tolerant: make the increasingly diverse workforce feel at home and comfortable.

Adaptability: being comfortable in various situations

Technologically savvy

Ability to grasp new concepts

Efficient multi-taskers: do it faster and better than their competition.
What percentage of women, men and full-time students attend college

64% of women and 60% of men and 85% attend full-time
What ethnic group of women are the most highly educated of the Gen Y’ers
- Asian-American
- 56% have college experience and 16% have a bachelor’s degree
What are a few themes of the Millennial labor force?
- They do not plan on being at the same location for an extended period of time.
- They want to be at the top of the chain right away
- Being competitive with themselves and others is in their nature
Generation Y is expected to get along better with Baby Boomers or Generation X

Baby Boomers
What is one of the major obstacles between members of Generation X and Y.

The feeling of "I had to work to get here, why don’t they?
What percentage of women and men belong to unions
- 6% men
- 4% women
Union membership has decreased drastically over the past 30 year

the economy rewards employers that have more flexible workers
Top 5 general web sites visited:
- eBay.com
- Amazon.com
- CNN
- MTV
- KaZaA

Author:	mychele
ID:	308657
Card Set:	Generation Y
Updated:	2015-09-28 07:24:52
Tags:	Article
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