data mining and analytics (wk 5)

Card Set Information

Author:
cakeo
ID:
308795
Filename:
data mining and analytics (wk 5)
Updated:
2015-09-30 08:43:19
Tags:
marketing
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Description:
for exam 3
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  1. Understand the consumer journey and influencers of behaviour patterns:
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  2. Identify key task of DM and information needed to establish long-term relationships:
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  3. Examine strategic opportunities for data collection:
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  4. Establish how to measure customer value:
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  5. Examine the relationship of each function:
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  6. Identify triggers to develop communication opportunities:
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