Vad är "the value chain" och vilka är dess undergrupper "cost drivers"?
A value chain is the discrete activities a firm carries out in order to perform its business. It is a useful method for locating superior skills and resources. All firms consist of a set of activities that are conducted to design, manufacture, market, distribute and service its products. The value chain categorizes these into primary and support activities. This enables the sources of costs and differentiation to be understood and located.
Primary activities include inbound physical distribution (e.g. materials handling, warehousing, inventory control), operations (e.g. manufacturing, packaging, reselling), outbound physical distribution (e.g. delivery, order processing), marketing (e.g. advertising, selling) and service (e.g. installation, repair, customer training).
Support activities are found within all of these primary activities, and consist of purchased inputs, technology, human resource management and the firm’s infrastructure.