> a rigged marketing test.
> Burger King found out about the incident
- > The Key facts about the case:
- Coke decided to work with Burger King to promote their Frozen Coke Drink
> They decided to promote the product through the purchase of a value meal and a free frozen coke
> When sells weren't up to par, Coke gave a man $10k to take hundreds of Kids to buy value meals
> Burger King found out about the Incident and sued Coke
> Lagging Carbonated drink sales were hurting Coke.
> The partnership was reconciled
2. The factors that lead Coke manager to rigged the marketing test was monetary incentives to do well. Meet quotas and to launch a success product campaign
3. I think this situation is probably common practice, especially, at the coke company. I can't go to a restaurant without having to order a coke. I think they promote these contracts to eliminate competition. These unethical lapses are probably more common than we would like to believe.