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  1. a relatively stable set of perceptions of who we are in relation to ourselves, to others, and to social systems
  2. ________ is organized around ________
    • self
  3. the ideas and feelings that we have about ourselves
  4. it is counterproductive to think of persons as having “true selves” or “true personas” to explain all of their actions, likes, dislikes.
    Chris Gonsalves
  5. Business should sell to the persona, not the person.  A persona will show you how it wants to be treated
    Adam Sarner
  6. online version of a spoilsport; enjoys making other players not enjoy online games
  7. argues that Internet led to new: griefing no longer an isolated pathology, it has developed into a full-fledge cultural: organized griefing grounded in online message boards with increasingly articulate sense of purpose.
  8. posts in a public forum or chat room, with the goal of either subverting the conversation or otherwise provoking an emotional response
  9. uses the Internet to harass a particular target, often using fake identities or public Web sites to enable harassment;
  10. Unlike griefer or troll, who seem to select random or ideologically motivated targets, cyberbully often chooses targets known in
    real life
  11. the way that an aspect of society becomes “normal”
  12. addiction to certain online behaviors like gambling, video games, internet surfing, sex, extreme sports, etc.
    Behavioral addiction
  13. –Government investigations showed that many of the Securities and Exchange Commission’s top manager spent a significant amount of time each day visiting pornography Web sites
    Jonathan Karl for ABC News
  14. is a repetitive, ritualistic behavior that a person performs without rational motivation. this actions and behaviors offer temporary relief from anxiety — in turn, the need to reduce this anxiety is what drives this behavior. Sometimes this anxiety takes the form of obsessive thoughts related to this behavior (i.e., fear of germs and hand-washing), but often the compulsive behavior has no clear relation to anything in particular (the need to walk all the way around one's car clockwise before getting in).
  15. similar to compulsions, can offer relief from stress or anxiety, but are characterized primarily by an inability to discontinue a harmful behavior despite its negative consequences. Common addictions include unhealthy and repeated (over)use of alcohol, drugs, gambling, or smoking, for example. are easily formed to behaviors that provide physical or psychological pleasure or relief from pain
  16. a visual representation of the people and organizations in society and the various one-to-one relationships between them.
    Social network (original sense)
  17. branch of applied mathematics developed by sociologists to help them understand and explore social organization.
    Social network analysis (SNA)
  18. a branch of mathematics used to analyze social networks
    Graph theory
  19. a construct in which individual entities are represented as nodes, with related nodes connected by an edge; the word 'network' is sometimes used as a synonym for 'graph'
  20. in a graph is a sequence of edges that lead from one node to another. Path length is the number of edges in the path
  21. psychology professor at Harvard did experiment with letters to test 6 degree of separation hypothesis.
    Stanley Milgram
  22. describes the "collaborative distance" between a person and mathematician Paul Erdős as measured by authorship of mathematical papers.
    Erdős number (Hungarian )
  23. a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc
    Social network:
  24. study of the nature of knowledge and how we know what we know
  25. you construct the knowledge from phenomena observations or by using reasoning and math
  26. given to us by others through language
  27. Knowledge acquired
    directly or indirectly
  28. the tendency for people to have close friendships primarily with people similar to themselves
  29. as close as possible to the topic being studied
    primary source
  30. discusses information presented elsewhere
    Secondary source
  31. survey or summary of other work that does not include full evidence sources, or technical details
    Tertiary source
  32. Digital minstrelsy: refers to types of role play that meet the following criteria:
    • –A person who is a member of an advantaged group in real life plays the role of a person from a disadvantaged group
    • –The role play purposefully demeans members of the disadvantaged group
    • –The experience is primarily played out on a computer or gaming console
  33. according to McLuhan, extensions of humanity, in which each media extends some natural human process; can be used interchangeably with the word 'technology‘
  34. professor at the Unverisity of Toronto, published famous book Understanding Media: the Extension of Man in 1964.
    Important claim: “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”
    Marshall McLuhan
  35. Tetrad: four questions designed by McLuhan to help analyze a new medium and foresee its effects
    • –What does artifact enhance, intensify, make possible, accelerate?
    • –If some aspect of a situation is enlarged or enhanced, simultaneously the old or unenhanced situation is displaced thereby. What is pushed aside or obsolesced by the new ‘organ’?
    • –What recurrence/retrieval of earlier actions and services is brought into play simultaneously by the new form? What older, previously obsolesced ground is brought back and inheres in the new form?
    • –When pushed to the limits of its potential (another complementary action) the new form will tend to reverse what had been its original characteristics. What is the reversal potential of the new form?
  36. involves grafting computers (machine parts) onto living organisms.
    Cybernetic technology
  37. the study of self-regulating or self-controlling systems
  38. a computerized prosthesis that gives the user abilities that normal human beings do not have
    Cybernetic augmentation
  39. .) coined term cybernetic in context of the role of humans in a society where computers and machines do most of the work.
    Norbet Weiner
  40. a surgery that is not medically necessary, but is desired by the patient
    Elective surgery
  41. presents the idea that media technologies are an extension of man.
  42. Before digital image manipulation, it was common to
    airbrush photographs to remove wrinkles or spots.
  43. pretty models that are very thin, maybe even digitally manipulated lead healthy people to believe overweight.  NOW (National Organization of Women) and psychologist concerned misperceptions trigger eating disorders and risky elective cosmetic surgery.
    Digital Image Manipulation
  44. allows a person to maintain two (or more) mutually incompatible value systems
    Multiple online personas
  45. Online addiction –
    • – in private so reduces fear of being caught, a major deterrent  in normal addiction
    • –Convenience, anytime anyplace  online
Card Set:
2015-11-23 23:00:58
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