a relatively stable set of perceptions of who we are in relation to ourselves, to others, and to social systems
________ is organized around ________
the ideas and feelings that we have about ourselves
it is counterproductive to think of persons as having “true selves” or “true personas” to explain all of their actions, likes, dislikes.
Business should sell to the persona, not the person. A persona will show you how it wants to be treated
online version of a spoilsport; enjoys making other players not enjoy online games
argues that Internet led to new: griefing no longer an isolated pathology, it has developed into a full-fledge cultural: organized griefing grounded in online message boards with increasingly articulate sense of purpose.
posts in a public forum or chat room, with the goal of either subverting the conversation or otherwise provoking an emotional response
uses the Internet to harass a particular target, often using fake identities or public Web sites to enable harassment;
Unlike griefer or troll, who seem to select random or ideologically motivated targets, cyberbully often chooses targets known in