2015/12

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hikercalvin
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311979
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2015/12
Updated:
2016-02-22 11:28:39
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  1. CRM循環
    1.⇴ Discovery
    2.⇴ Planning
    3.Customer ⇴
    4.⇴ and ⇴

    • Knowledge
    • Market
    • Interaction
    • Analysis Refinement
  2. EVA Spread(經濟附加價值利差)
    =____-____

    讓經濟附加價值利差為正數,並持續增加,就是企業經營者的使命
    投入資產報酬率-WACC
  3. 企業的內部資源和技術分析,要經過⇴⇴⇴等三個面向的思考,來決定自己真正的競爭優勢何在
    • 市場獨有
    • 不可被取代/模仿
    • 市場需求度
  4. 企業的財務是否健全,需檢視下列各種能力
    1.財務結構
    2.____
    3.____
    4.____
    5.____
    • 償還能力
    • 經營能力
    • 獲利能力
    • 現金流量
  5. 一般來說,傳統產業能夠獲得減免稅的機會比較少,營利事業所得稅比較重,所以它的股東就可以享有較高的_____
    可扣抵稅額
  6. Google廣告目前可以展示在四種平台上
    1.搜尋聯播網
    2.
    3.
    4.
    • 多媒體聯播網
    • 行動聯播網
    • Youtube
  7. Adwords基本概念的三個R?
    • Reach(觸及率)
    • Relevance(關聯性)
    • ROI(投資報酬率)
  8. 轉換率(Conversion Rate)=?
    轉換數/點擊數
  9. 廣告若擁有最高的廣告評級(Ad Rank),就能達到最高的廣告排名

    廣告評級=f(____,_____,_____)
    • 最高單次點擊出價
    • 品質分數
    • 額外資訊預期效果
  10. Adwords品質分數取決於三點?
    • 點閱率
    • 廣告關聯性
    • 到達網頁體驗
  11. 在Google,成功衡量的方式是
    _____=你的銷售總額/你的點選次數
    訪客價值(visitor value)
  12. 剛創業時,產品沒有知名度時,_____成本是非常高的,因此,顧客要能接受你的產品,哪怕你產品再好,都必須先付出三大代價:
    1.花十分鐘,讓他認識你
    2.花錢是大爺,他就愛貨比三家
    3.吸睛難,讓他黏著更難
    顧客取得成本
  13. The scrum definition
    "A framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value"
    -Lightweight
    -Simple to understand
    -Extremely difficult to master
    • framework結構
    • address處理
    • productively有成效地
    • Extremely極度地
  14. Scrum is Empirical
    empirical經驗主義
  15. Employs an iterative, incremental approach to optimize predictability and control risk
    • employ使用
    • predictability可預測性
  16. Frequently validate artifacts and progress toward a goal to detect undesirable variances
    • validate使有效
    • artfact人工製品
    • progress進行
    • detect察覺
    • undesirable不良的
    • variance變異
  17. If artifacts or processes deviates from what is acceptable, an adjustment must be made
    • diviate偏離
    • acceptable可接受的
  18. 3 pillars to scrum
    pillar 柱子
  19. Due diligence
    應有的勤奮
  20. A servant leader to ensure Scrum is understood and enacted
    servant僕人
  21. techniques for product backlog management
    • techniquer技術
    • backlog存貨
  22. Removing impediment
    impediment阻礙
  23. Stakeholders
    -People with legitimate interest in the Team, Product, or Process
    legitimate合法的
  24. Subject Matter Experts
    • matter有關係
    • expert專家
  25. SMEs
    *People with knowledge and expertise the project needs but are not on the Scrum Team
    expertise專門技術
  26. Rule during the Sprint
    *No changes are made that would endanger the Sprint Goal
    *Quality goals do not decrease
    *Scope may be clarified and re-negotiated between the Product Owner and Development Teams as more is learned
    • endanger危及
    • clarify使明晰
  27. Sprint Review
    *An informal meeting, not a status meeting to define the probable Product Backlog items for the next Sprint
    • informl非正式的
    • status狀態
  28. Product Backlog items have the attributes of a description, order, estimate and value
    attribute特質
  29. A lightweight development discipline created by Kent Beck who is one of the authors of Agile Manifesto
    • discipline訓練
    • manifesto宣言
  30. The more fear we have for a project, the bigger and heavier the methodologies we need
    • fear害怕
    • methidology方法論
  31. Welcome changing requirements, even late in development. Agile processes harness change customer's competitive advantage.
    harness駕馭
  32. Business people and developers must work together daily throughout the project.
    throughout從頭到尾
  33. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
    motivated有積極性的
  34. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
    • efficient有效率的
    • effective有效的
    • convey傳達
  35. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
    • promote促進
    • sustainable可持續的
    • indefinitely無限地
  36. 王永慶:
    經營靠____
    管理靠____
    執行靠____
    永續靠____
    • 策略
    • 制度
    • 方法
    • 培育
  37. 足夠的___、____是否具有多樣性,區隔的結果可以有足夠的____,不符合上述三項條件的市場就沒有被區隔的必要
    • 市場總量
    • 消費者需求
    • 獲利時間

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