Chapter 3 Terms MKTG 300

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  1. ethics
    the moral principles or values that generally govern the conduct of an individual or a group
  2. deontological theory
    ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma
  3. utilitarian ethical theory
    ethical theory that is founded on the ability to predict the consequences of an action
  4. casuist ethical theory
    ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes
  5. moral relativism
    an ethical theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them
  6. virtue
    a character trait valued as being good
  7. morals
    the rules people develop as a result of cultural values and norms
  8. code of ethics
    a guideline to help marketing managers and other employees make better decisions
  9. Foreign Corrupt Practices Act (FCPA)
    a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries
  10. corporate social responsibility (CSR)
    a business's concern for society's welfare
  11. stakeholder theory
    ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation
  12. pyramid of corporate social responsibility
    a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm's economic performance supports the entire structure
  13. sustainability
    the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time
  14. green marketing
    the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
  15. cause-related marketing
    the cooperative marketing efforts between a for-profit firm and a nonprofit organization
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jsfreaky
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Card Set:
Chapter 3 Terms MKTG 300
Updated:
2016-02-08 03:58:51
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MKTG300 CSULB
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Exam 1
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