HEDU 4220 program plan II Exam 1 review

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  1. How would you define evaluation
    • a process of reflection whereby the value of certain actions in relation to projects programs or policies are assessed (did I meet objectives, did I accomplish goals, did I realize the mission)
    • 2nd define:  the comparison of an object of interest against a standard of acceptability. Follow the framework
  2. why should it be done (evaluation)
    to determine achievement of objectives, to improve program implementation, to provide accountability to stakeholders, to increase support for initiatives and inform policy decisions, to contribute to the scientific base
  3. What is meant by a “standard of acceptability”?
    Minimum levels of performance, effectiveness, or benefits used to judge the value. Think Gold Standard
  4. What is Process evaluation
    talking about us not participants.  Measurements obtained during the implementation of program activities to control assure or improve the quality of performance or delivery
  5. What is Formative evaluation
    talking about us not participants.  Any combination of measurements obtained and judgements made before or during the implementation of materials, methods, activities or programs to control, assure or improve the quality of performance or delivery
  6. What is impact evaluation
    immediate observable effects see in participants.  Immediate observable effects of a program, leading to the intended outcomes of a program; intermediate outcomes
  7. What is outcome evaluation
    might not be able to see right after program ends (longterm goals).  Ultimate goals or product of a program or treatment, measured by morbidity, mortality statistics in a population, vital measures, symptoms, signs, or physiological indicators
  8. What is Summative evaluation
    involves both impact and outcome.  any combination of measurments obtained and judgments made that permit conclusions to be drawn about impact, outcome, or benefits of a program or method.
  9. What are the six steps in the CDC’s evaluation framework
    • Engaging Stakeholders
    • describing the program
    • focusing evaluation
    • gathering credible data
    • justifying the conclusion
    • ensuring use and sharing lessons learned
  10. What happens at step 1 in the CDC evaluation framework (engaging stakeholders)
    Who: those involved in program operations, those served or affected by the program, the primary users of the evaluation results. Involve them in evaluation efforts, you need to understand their expectations, they decide your fate
  11. What happens at step 2 in the CDC's evaluation framework (describing the program)
    sets the frame of reference for all subsequent decisions in the evaluation process, should at least describe mission goals, and objectives, good use logic model
  12. What happens at step 3 in the CDC's evaluation framework (Focusing evaluation design)
    make sure interests of stakeholders are addressed, using time and resources efficiently
  13. What happens at step 4 in the CDC's evaluation framework (Gathering credible data)
    decide on measurment indicators (sources of evidence, quality and quantity of evidence, logistics of collecting evidence)
  14. What happens at step 5 in the CDC's evaluation framework (Justifying the conclusion)
    comparing the evidence against the standards of acceptability, judging the worth, merit or significance of the program, creating recommendation for actions based upon results
  15. What happens in step 6 of the CDC's evaluation framework (Ensuring use and sharing lessons learned)
    use and dissemination of the results, address the needs of each group of stakeholders
  16. What are the four standards of evaluation
    • Utility
    • feasibility
    • propriety
    • accuracy
  17. What does utility mean in the four standards of evaluation
    the information needs of evaluation users are satisfied
  18. What does feasibility mean in the four standards of evaluation
    the evaluation is viable and pragmatic
  19. What does propriety mean in the four standards of evaluation
    the evaluation is ethical
  20. What does accuracy mean in the four standards of evaluation
    the evaluation produces findings that are considered correct (valid and reliable)
  21. what are the advantages of hiring an internal evaluator
    more familiar with organization and program, knows decision making style of organization, present to remind people of results, able to communicate results more frequently and clearly.
  22. What are the disadvantages of hiring an internal evaluator
    bias and/or conflict of interest
  23. What are the advantages of hiring an external evaluator
    more objective; fresh outlook, can ensure unbiased evaluation outcome, brings global knowledge, typically brings more breath and depth of technical expertise
  24. What are the disadvantages of hiring an external evaluator
    expensive, may lack knowledge of the program itself
  25. What are the major differences between evaluation and research
  26. What are the typical items included in a program budget
    • Personnel: right people are key (internal external or both)
    • Curriculum and other instructional resources: in house, outside sources, canned program or combo
    • Space: where program held
    • Equipment and supplies:
    • Financial resources
  27. What are the different types of financial resources
    • Hard money
    • soft money (Third party support, in-kind support, cost sharing/matching, gift, grant)
  28. What is hard money
    ongoing support (profit, sales fees)
  29. What is soft money
    doesn’t last forever. Third party support, in-kind support, cost sharing/matching, grants and gifts
  30. What is third party support in reference to soft money
    the employee gets services from Gold Gym but it is the employer who is picking up the costs.
  31. What is In-Kind support in reference to soft money
    volunteers, donated goods, organizational sponsorship, funds from another source that can be dedicated to your project (dean donated my time to project)
  32. What is cost sharing/matching in reference to soft money
    you share the cost of the funding of the program. You match the amount of funding you get
  33. What is a gift in reference to soft money
    given gratuitously voluntarily, donor does not control use, no direct benefit to the donor, no quid pro quo, no intellectual or copyright rights to donor
  34. What is a grant in reference to soft money
    accountability for spending, restrictions on spending, reporting requirements, defined obligations, start and end dates, direct benefit to donor, expected return of unused funds
  35. What are direct costs
    can be identified specifically with a particular project
  36. What are indirect costs
    • F&A, overhead costs, cost incurred for common or joint objectives that cannot be identified specifically with a particular project (rent, lights, heat, service contracts for copier fax machine computers) phone lines, accountant who works for agnecty and handles all accounts
    • Most sponsors will cover indirect costs based on a percentage of direct costs
  37. What do health educators “market
    Information, ideas, goods (tangible items bike helmets), services, events, behaviors
  38. What are the five functions of the marketing process
    using market research to determine the needs and desires of present/prospective clients from priority population (covered in needs assessment)

    developing a product that satisfies the needs and desires of the clients (covered in needs assessment)

    developing informative and persuasive communication flows

    Ensuring that the product is provided in an appropriate manner

    Keeping the clients satisfied and loyal
  39. What does developing informative and persuasive communication flows mean (as one of the five functions of the marketing process)
    how will the planners get the message out, media habits, electronic print visual auditory
  40. What does Ensuring that the product is provided in an appropriate manner mean (as one of the five functions of the marketing process)
    (the 4 P’s product, price, place, promotion
  41. What are the three keys to the marketing process
    • understanding priority population
    • knowing how/when to segment the priority population
    • understand diffusion theory
  42. What does understanding the priority population mean as one of the three keys to marketing process
    How they see the world, how they spend their time, what is important to them
  43. What does knowing how/when to segment the priority population mean as one of the three keys to the marketing process
    Factors or variables- demographics, geographics, benefits sought, behavioral/lifestyle/psychograpics factors usually multiple factors used
  44. What does understanding diffusion theory mean as one of the three keys to the marketing process
    Diffusion of innovations is the process by which an innovation is communicated through channels over time among members of a social system
  45. What is diffusion theory
    People tend to follow the lead of others.  Behavior is contagious, bring in Diffusion of innovation
  46. What are the four categories of program adopters
    Innovators, early adopters, early and late majority, laggards
  47. What do the innovators do as one of the four categories of program adopters
    they want to be first to do things, take chances
  48. What do the early adopters do as one of the four categories of program adopters
    • (change agents at take off) tend to be opinion leaders, seen as role models
    • Early and late majority (wait for it to become a norm) early majority is greatly influenced by opinion leaders; once they adopt it the innovation is considered mainstream
  49. What do the Laggards do as one of the four categories of program adopters
    last to become involved, if at all suspicious of innovation limited communication networks

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anatomy2012
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HEDU 4220 program plan II Exam 1 review
Updated:
2016-02-08 19:36:34
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Program planning II Spring 2016 exam 1 review marketing budgeting evaluation
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