MGMT4210 6

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  1. business strategy - who what how why question
    • who - broad marketplace or narrow niche?
    • what - product features to incorp. into product
    • how - what cost structure
    • why - how the strategy ensure competitive advantage
  2. broad strategy?
    address needs of multiple mkt segments (large number of product)
  3. focused strategy?
    dominate a mkt niche
  4. broad strategy -when?
    • economies of scale/scope
    • synergies
    • no individual segments provide enough scale
  5. focused strategy? -when?
    • leads to distinct differentiation or cost advantage
    • segment is sufficiently large
  6. differentiation strategy?
    focus on increasing value while controlling cost
  7. cost leadership strategy?
    focus on leaner cost while preserving value
  8. 4 value drivers to increase WTP
    • product quality and features
    • customer service
    • complements
    • network externalities
    • innovation
  9. 4 cost drivers to lower relative cost
    • economies of scale
    • economies of scope
    • economies of learning
    • input sourcing
  10. 4 V+C drivers
    • quality
    • economies of scope
    • economies of learning
    • innovation
  11. dynamics of competitive positioning - notes
    • efficient frontier shift over time
    • firm's relative emphasis on cost and differentiation change over time
    • relative standings of firms evolve as a result

Card Set Information

Author:
yhliuaa
ID:
317033
Filename:
MGMT4210 6
Updated:
2016-03-08 19:00:10
Tags:
MGMT4210
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Description:
MGMT4210
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