MGMT4210 cases - OP and BB

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The flashcards below were created by user yhliuaa on FreezingBlue Flashcards.


  1. takeaway from OP
    • competitor can be a complement, which depends on how OP strategically position itself
    • OP need to focus on differentiation to build a unique value proposition
    • instead of dealing with the employee turnover problem directly, OP created conditions to prevent turnover problem from affecting operations
  2. takeaway from BB
    • falling profitability is due to being stuck in the middle of strategic positioning
    • faces the largest pressure from Amazon
  3. 3 strategic dimension for retail
    • price
    • product selection
    • customer service
  4. additional V+C driver for BB
    • better promotion targeting
    • efficiency with floor space
    • discriminate the devils
  5. what is hard to imitate
    • customer centricity
    • brand name
    • culture
    • geeksquad
    • innovation

Card Set Information

Author:
yhliuaa
ID:
317148
Filename:
MGMT4210 cases - OP and BB
Updated:
2016-03-10 10:48:57
Tags:
MGMT4210
Folders:

Description:
MGMT4210
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