Gov Ch 6&7
Card Set Information
Gov Ch 6&7
public opinion and the mass media
How is Public Opinion situational?
opinion changes based on events that happen
If a view seems too risky to express, polticians keep it private until public opinion changes.
What effects PO
they represent the "fickle public"
the process and variables by which political views are formed.
Factors Affecting Socialization
support gov't intervention
oppose intervention when it threatens liberties
gov't play active role in creating equal opportunities thruantidiscrimination laws, affirmative action, grants
commited to gov't bc it has financial resources and can promote equal treatment
taxes are a means of redistriubuting wealth to poor
Gov't responsible for preventing and ounishing corrupt market practices
its responsible for welfare
reduce role of gov't
want gov't to spend $ of defense not social programs (no welfare)
gov't gunctions to private sector
want prgrams downsized
individual liberites must be balanced ( no affirmative actions)
promote individual responsibility and independence from gov't
gov't is oppressing
religious- promote morality
Measuring public opinion
Media outlets & politicl cartoons express PO
Gallup- 1st poll
Scientific & Straw Polls are the most common
politicians listen to them
What has effected Public Opinon
1962-1967-JFK, RFK, MLK, Malcom X Assassinations
1968-LBJ & the Tet Offensive
1974-Watergate & Richard Nixon
1979-Iran & Jimmy Carter
1986-Iran/Contra Affair & Ronald Reagan
1992-Lewinsky & Bill Clinton
1999-Bill Clinton-The Comeback Kid
2000-The "Contested Election"
2002-Marching toward conflict…
2003-Invasion of Iraq and Afghanistan
2004-Bush wins re-election
2006-Democratic Takeover of Congress
2007-Historic Presidential Primary......Hillary vs. Obama…
208-McCain vs. Obama, Economic Meltdown
2009-Obama‟ Election & Government Takeover of Private Industries…historic shift…
2010-Health Care Debate…BP Oil Spill…TEA Party Movement….Midterm Elections
the press may question a high-level government official.
White House Press Corps
regular reporters covering the President and White House
officials make announcements or explain policy, decision, or action to the press. (Questions may be asked)
ready-made story prepared for members of the press.
Mass media & politics
President-80% of all U.S. TV coverage of government officials focuses on the president.
Presidents have to learn to use the media to their advantage
Media events-an event designed to reinforce an official‟ position on some issue.
Radio –FDR (fire side chats)
TV–Kennedy, Reagan, Clinton, Bush, & Obama
The idea of using "media events" for public consumption…helping to promote policy agenda (s)
Congressional Confirmation Hearings
Constitution requires that SENATE approve presidential appointments…judges, Cabinet, etc.
Congressional Oversight hearings
Oversight committees in both Houses review how the President carries out laws and specific programs.
Media will investigate heavily including personal issues-digging into the background of Congressional members.