Admin1000 Ch9

Home > Preview

The flashcards below were created by user slc53 on FreezingBlue Flashcards.


  1. steps of new product development
    • Idea Generation
    • Idea Screening
    • Product Analysis
    • Product Development and Concept Testing
    • Commercialization
  2. Product Life Cycle
    • introductory stage
    • growth stage
    • maturity stage
    • declining stage
  3. consumer product classifications
    • convenience
    • shopping
    • specialty
    • unsought goods and services
  4. B2B product(or industrial) classifications
    • equipment
    • maintenance, repair and operating products(MRO)
    • raw and processed materials
    • component parts
    • specialized professional services
  5. brand LO3
    product mix
    coca cola
    • distinguishes a company and its products from all others
    • helps buyers- recognize brand:reduce shopping time
    • -reduces risk if they know brand
    • ¬†helps seller by: name known
  6. pricing strategies
    • Cost based pricing(cost plus pricing): charging a price in relation to the cost
    • Demand based pricing(value based pricing): based on demand and perceived value
    • Competition based pricing: based on competition

Card Set Information

Author:
slc53
ID:
326507
Filename:
Admin1000 Ch9
Updated:
2016-12-05 15:56:19
Tags:
Admin1000 Ch9
Folders:

Description:
Admin1000 Ch9
Show Answers:

Home > Flashcards > Print Preview