Retail Advertising and Promotion
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What is the first task of retailing?
To determine what kind of merchandise a consumer will buy.
What are two major ways retailers can attract customers?
Location and Advertising
What is the formula for success in retailing?
The right merchandise + the right price + the right time + the right quanity
What is Sales Promotion?
A marketing activity that adds value to a product or service for a limited time to stimulate a consumer traffic and purchases and helps manufacturer.
What would you like to do?
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