Marketing

Card Set Information

Author:
Anonymous
ID:
35273
Filename:
Marketing
Updated:
2010-09-16 22:24:32
Tags:
Chapter Four
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Description:
Ethical and Social Responsibility in Marketing
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  1. are the moral principles and values that govern the actions and decisions of an individual or group
    Ethics
  2. are society's values and standards that are enforceable in the courts
    Laws
  3. The_______codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
    The Consumer Bill of Rights (1962)
  4. is a formal statement of ethical principles and rules of conduct
    Code of Ethics
  5. is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
    Moral Idealism
  6. is a personal moral philosophy that focuses on the "greatest good for the greatest number," by assessing the costs and benefits of the consequences of ethical behavior
    Utilitarianism
  7. is the idea that organizations are part of a larger society and are accountable to that society for their actions
    Social Responsibility
  8. Consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.
    Green Marketing.
  9. Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products
    Cause Marketing
  10. consists of a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.
    Social Audit

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