Card Set Information
Ethical and Social Responsibility in Marketing
are the moral principles and values that govern the actions and decisions of an individual or group
are society's values and standards that are enforceable in the courts
The_______codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
The Consumer Bill of Rights (1962)
is a formal statement of ethical principles and rules of conduct
Code of Ethics
is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
is a personal moral philosophy that focuses on the "greatest good for the greatest number," by assessing the costs and benefits of the consequences of ethical behavior
is the idea that organizations are part of a larger society and are accountable to that society for their actions
Consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products
consists of a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.