Marketing

Card Set Information

Author:
rebekaheh
ID:
35276
Filename:
Marketing
Updated:
2010-09-16 22:34:03
Tags:
Chapter Four
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Description:
Scanning the Marketing Environment
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  1. is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends
    Environmental Scanning
  2. are the demographic characteristics of the population and its values
    Social Forces
  3. Describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation
    Demographics
  4. are the generation of children born between 1946 and 1964
    Baby Boomers
  5. includes the 15 percent of the population born between 1965 and 1976. Also called baby bust.
    Generation X
  6. Includes the 72 million Americans born between 1977 and 1994. Also called echo-boom or baby boomlet.
    Generation Y
  7. consists of combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
    Multicultural Marketing
  8. Consists of the set of values, ideas, and attitudes that are learned and shared among the members of a group
    Culture
  9. pertains to the income, expenditures, and resources that affect the cost of running a business and household
    Economy
  10. consists of the inventions or innovations from applied science or engineering research
    Technology
  11. Consist of information - and communication - based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
    Marketspace

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