Card Set Information
Scanning the Marketing Environment
is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends
are the demographic characteristics of the population and its values
Describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation
are the generation of children born between 1946 and 1964
includes the 15 percent of the population born between 1965 and 1976. Also called
Includes the 72 million Americans born between 1977 and 1994. Also called
consists of combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
Consists of the set of values, ideas, and attitudes that are learned and shared among the members of a group
pertains to the income, expenditures, and resources that affect the cost of running a business and household
consists of the inventions or innovations from applied science or engineering research
Consist of information - and communication - based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.