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  1. code of ethics
    a guideline to help marketing managers and other employees make better decisions
  2. corporate social responsibility
    business’s concern for society’s welfare
  3. ethics
    the moral principles or values that generally govern the conduct of an individual or a group
  4. green marketing
    • the development and marketing
    • of products designed to minimize negative effects on the physical
    • environment or to improve the environment
  5. morals
    the rules people develop as a result of cultural values and norms
  6. pyramid of corporate social responsibility
    • a model that suggests
    • corporate social responsibility is composed of economic, legal, ethical,
    • and philanthropic responsibilities and that the firm’s economic
    • performance supports the entire structure
  7. sustainability
    • the idea that socially
    • responsible companies will outperform their peers by focusing on the
    • world’s social problems and viewing them as opportunities to build
    • profits and help the world at the same time
Card Set
Marketing Ch3
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