The flashcards below were created by user
melmal8
on FreezingBlue Flashcards.
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accessory equipment
recognition of an unfulfilled need and a product that will satisfy it
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business marketing
the marketing of goods and services to individuals and organizations for purposes other than personal consumption
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business services
expense items that do not become part of a final product
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business-to-business electronic commerce
the use of the Internet to facilitate the exchange of goods, services, and information between organizations
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business-to-business online exchange
an electronic trading floor that provides companies with integrated links to their customers and suppliers
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buying center
all those people in an organization who become involved in the purchase decision
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component parts
either finished items ready for assembly or products that need very little processing before becoming part of some other product
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derived demand
the demand for business products
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disintermediation
the demand for business products
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joint demand
the demand for two or more items used together in a final product
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keiretsu
a network of interlocking corporate affiliates
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major equipment (installation)
capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings
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modified rebuy
a situation where the purchaser wants some change in the original good or service
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multiplier effect (accelerator principle)
- phenomenon in which a small
- increase or decrease in consumer demand can produce a much larger change
- in demand for the facilities and equipment needed to make the consumer
- product
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new buy
a situation requiring the purchase of a product for the first time
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North American Industry Classification System (NAICS)
- a detailed numbering system
- developed by the United States, Canada, and Mexico to classify North
- American business establishments by their main production processes
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original equipment manufacturers (OEMs)
- individuals and organizations
- that buy business goods and incorporate them into the products that they
- produce for eventual sale to other producers or to consumers
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