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2010-09-19 09:38:49
Marketing Ch7

Marketing Ch7
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  1. accessory equipment
    recognition of an unfulfilled need and a product that will satisfy it
  2. business marketing
    the marketing of goods and services to individuals and organizations for purposes other than personal consumption
  3. business services
    expense items that do not become part of a final product
  4. business-to-business electronic commerce
    the use of the Internet to facilitate the exchange of goods, services, and information between organizations
  5. business-to-business online exchange
    an electronic trading floor that provides companies with integrated links to their customers and suppliers
  6. buying center
    all those people in an organization who become involved in the purchase decision
  7. component parts
    either finished items ready for assembly or products that need very little processing before becoming part of some other product
  8. derived demand
    the demand for business products
  9. disintermediation
    the demand for business products
  10. joint demand
    the demand for two or more items used together in a final product
  11. keiretsu
    a network of interlocking corporate affiliates
  12. major equipment (installation)
    capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings
  13. modified rebuy
    a situation where the purchaser wants some change in the original good or service
  14. multiplier effect (accelerator principle)
    • phenomenon in which a small
    • increase or decrease in consumer demand can produce a much larger change
    • in demand for the facilities and equipment needed to make the consumer
    • product
  15. new buy
    a situation requiring the purchase of a product for the first time
  16. North American Industry Classification System (NAICS)
    • a detailed numbering system
    • developed by the United States, Canada, and Mexico to classify North
    • American business establishments by their main production processes
  17. original equipment manufacturers (OEMs)
    • individuals and organizations
    • that buy business goods and incorporate them into the products that they
    • produce for eventual sale to other producers or to consumers