is the organization of all the elements of a work of art into a harmonious unified whole. Each element used may have intrinsic characteristics which create interest.
a device for creating an illusion of depth in which some shapes are in front of and partially hide or obscure others.
Achieved when putting elements of a design close together, they look as if they belong together.
a point of emphasis in a design.
The planned argangement of various forms so that their edges have lined up. Form feels connected from element to element within a design.
a valuable device for achieving visual unity with designs by repeating an image.
is more structured and equally balanced.
Formal balance of mirrored elements placed in a design.
Informal balance ( A Symmetry)
Casual, natural, not contrived.
Repitition of a visual elements in a regular and anticipated sequence.
term used to describe the size relationships between various parts of a composition.
Value (art term)
for lights & darks achieved by various forms of shading.
the use of light and dark to create implied depth and value.
the element of art that is most familiar.
follow edges of form and decribe the form outline.
suggest potential activity
strongly suggest motion
mental connection between two points or elements pointing ot looking in a direction
rounded and curving forms that tend to imply flowing shapes.
design composed of straight lines
surface qualityof object that appeals to the tacticle sense
Dark/ Black object or visual element in a design synonyms; figure, foreground
space that is void or lacking in line, texture or tone synonyms;ground, background
when relationship between positive and negative space is close to equal
placement of elements in a composition so that they are cut off by the boundaries of a design
objects entirely in the design. Everything is within the image.
the oppostie of "chance"
was a Russian painter and art theoretician, born in Ukraine of ethnic Polish parents. He was a pioneer of geometric abstract art and the originator of the Avant-garde Suprematist movement.
was a Dutch photographer, typographer, and industrial designer.
was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT. He was one of the originators of the Swiss Style of graphic design.
was a Dutch graphic artist. He is known for his often mathematically inspired woodcuts, lithographs, and mezzotints.
is an English painter who is one of the foremost proponents of op art.
is a Canadian-American Pritzker Prize-winning architect based in Los Angeles, California.
was an American artist and the first artist of African descent to become an international art star.His career in art began as a graffiti artist in New York City, and in the 1980s produced Neo-expressionist painting. Basquiat died due to a heroin overdose on August 12, 1988, at the age of 27.
was a German painter who was born in Hanover, Germany.
Schwitters worked in several genres and media, including Dada, Constructivism, Surrealism, poetry, sound, painting, sculpture, graphic design, typography and what came to be known as installation art. He is most famous for his collages, called Merz Pictures.
is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun.
Carson was perhaps the most influential graphic designer of the
nineties. In particular, his widely-imitated aesthetic defined the
so-called "grunge typography" era
was an American architect, and has been called the "father of modernism." He is considered by many as the creator of the modern skyscraper, was an influential architect and critic of the Chicago School, was a mentor to Frank Lloyd Wright, and an inspiration to the Chicago group of architects who have come to be known as the Prairie School.