mkgt351-3

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Author:
ehan721
ID:
37821
Filename:
mkgt351-3
Updated:
2010-09-29 01:06:44
Tags:
mkgt
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Description:
MKGT351 - Chapter 3
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  1. What is Ethics?
    Ethics refers to the moral principles or values that generally govern the conduct of an individual or a group.

    • - Legal and ethical standards may not be the same.
    • - Companies should create an environment of ethical practice.
  2. Corporate Social Responsibility (CSR) Pyramid
    • Economic responsibility - pursues profits
    • Legal responsibility - expected to obey the law
    • Ethical responsibility - to do what is right, just, and fair
    • Philanthropic responsibility - to be a good corporate citizen
  3. Sustainability
    This refers to the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
  4. Green Marketing
    Green marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

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