psychologists conudct surveys to learn about behavior and mental processes that can be observed in the natural setting or studied experimentally. Advantages? DisadvantageS?
by distributing questionnaires and analyzing answers with a computer, psychologists can study many thousands of people at a time.
variosu soruces of inaccuracy: may recall their behavior inaccurately or purposefully misrepresent it; ethnic or socioeconomic background differences may also affect thi