MUS 239 Ch 1

Card Set Information

Author:
kidcope06
ID:
37903
Filename:
MUS 239 Ch 1
Updated:
2010-09-28 01:37:34
Tags:
Vocab
Folders:

Description:
Vocab Words
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user kidcope06 on FreezingBlue Flashcards. What would you like to do?


  1. Function of Marketing Research
    to link an organization to its market through information
  2. Marketing Information System
    A continuing and interacting structure of people, equipment and procedures designed to gather sort, analyze, evaluate, and distribute pertinent timely and accurate information to marketing decision making
  3. Four Stages of Market Planning
    • Situation analysis
    • Strategy development
    • Marketing program development
    • Implementation
  4. Situation analysis analyzes
    • Market environment
    • Market characteristics
    • Consumer behavior
  5. Market Research Provides Info to Assist Management With Three Critical Decesions
    • What business should we be in?
    • How will we compete?
    • What are the objectives for the business?
  6. Factors Influencing marketing Research Decisions
    • Relevance
    • Type and Nature of Info Sought
    • Timing
    • Availability of Resources
    • Cost-benefit Analysis

What would you like to do?

Home > Flashcards > Print Preview