Small Business Management

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  1. Name the ten barriers to creativity
    • 1. Searching for the one "right" answer.
    • 2. Focusing on "being logical"
    • 3. Blindly following the rules.
    • 4. Constantly being practical
    • 5. Viewing play as frivolous
    • 6. Becoming overly specialized
    • 7. Avoiding Ambiguity
    • 8. Fearing Looking Foolish
    • 9. Fearing Mistakes and failures.
    • 10. Believing that "I'm not Creative"
  2. List ways to enhance organizational creativity.
    • 1. Include Creativity as a core company value
    • 2. Embrace diversity
    • 3. Expect creativity
    • 4. Expect and tolerate failure
    • 5.Create an organizational structure that nourishes creativity
    • 6. Encourage curiosity
    • 7. Create a change of scenery periodically
    • 8. View problems as opportunities
    • 9. Provide Creativity training
    • 10. Provide support
    • 11. Develop a procedure for capturing ideas
    • 12. Talk with customers, or better yet interact with them.
    • 13. Look for uses for your company's products or services in other markets
    • 14. Reward creativity
  3. List ways to enhance individual creativity.
    • 1. Allow yourself to be creative
    • 2. Give your mind fresh input every day
    • 3. Observe the products and services of other companies, especially those in completely different markets
    • 4. Recognize the creative power of mistakes
    • 5. Notice what's missing
    • 6. Keep a journal handy to record your thoughts and ideas.
    • 7. Listen to other people.
    • 8. Listen to customers
    • 9. Talk to a child
    • 10. Do something ordinary in an unusual way
    • 11. Keep a toy box in your office.
    • 12. Do not throw away seemingly "BAD" ideas
    • 13. Read books on stimulating creativity or take a class on creativity
    • 14. Take some time off.
    • 15. Be persistent.
  4. Name the 7 steps of creativity.
    • 1. Preparation: get the mind ready for creative thinking
    • 2. Investigation: develop an understanding of the problem, situation, or decision at hand
    • 3. Transformation: view the similarities (convergent) and differences (divergent) among the information collected
    • 4. Incubation: give the subconscious time to reflect on the information collected.
    • 5. Illumination: The light bulb goes on. (usually takes place during Incubation)
    • 6. Verification: to ensure that the idea is realistic, conduct experiments, run simulation, test market the product or service, build prototypes
    • 7. Implementation: transform the idea into reality
  5. List 5 techniques for improving the creative process
    • 1. Brainstorming: a small group of people suggesting ideas without evaluating or criticizing them
    • 2. Mind-mapping: an extension of brainstorming, mind mapping visually displays the various relationships among ideas, and improves the ability to view a problem from many sides.
    • 3. Force Field Analysis: weighs both the advantages and disadvantages of a particular decision and maximizes the variables that support it and minimize those that work against it.
    • 4. Triz: a scientific method solving technical problems (developed by Genrich Altshuller)
    • 5. Rapid Prototyping: transforming an idea into an actual model that can point out flaws and lead to improvement
  6. Explain Brainstorming
    a small group of people suggesting ideas without evaluating or criticizing them
  7. Explain Mind-mapping:
    an extension of brainstorming, mind mapping visually displays the various relationships among ideas, and improves the ability to view a problem from many sides.
  8. Explain Force Field Analysis:
    weighs both the advantages and disadvantages of a particular decision and maximizes the variables that support it and minimize those that work against it.
  9. Explain Triz
    a scientific method solving technical problems (developed by Genrich Altshuller)
  10. Explain Rapid Prototyping
    transforming an idea into an actual model that can point out flaws and lead to improvement
Author:
Mrnoprints
ID:
38275
Card Set:
Small Business Management
Updated:
2010-09-29 19:29:22
Tags:
Notes first exam business management
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Description:
first four chapters of our text exam I
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