mkgt351-5

Card Set Information

Author:
ehan721
ID:
38276
Filename:
mkgt351-5
Updated:
2010-09-29 11:44:05
Tags:
mkgt351
Folders:

Description:
MKGT351 - Chapter 5
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user ehan721 on FreezingBlue Flashcards. What would you like to do?


  1. Developing a Global Vision
    • The growth of global marketing - the need for it and its importance.
    • The feat of globalization and protectionist behavior.
  2. Environmental Factors in Global Markets
    • Cultural (significant variations)
    • Political (can be unstable); and trade agreements (NAFTA; EU)
    • Economic (and currency exchange rates)
  3. Entering Global Markets
    • Exporting: selling domestically produced products to buyers in another country. Least complicated and least risky.
    • Licensing and Franchising: the legal process whereby a licensor allows another firm to use its manufacturing process, trademarks, patents, trade secrets, or other proprietary knowledge. Contract Manufacturing - private-label manufacturing by a foreign company.
    • Joint Venture: when a domestic firm buys a part of a foreign company or joins with a foreign company to create a new entity.
    • Direct Investment: active ownership of a foreign company or of overseas manufacturing or marketing facilities.
  4. Global Marketing Mix

What would you like to do?

Home > Flashcards > Print Preview