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Form of unobtrusive research that stuides the content of recorded messages such as books, speeches, poems,songs, television shows, web sites, and advertisments.
Research that operates form the ideological position that questions about human behavior can be answered only through controlled, systematic, observations in the real world.
Forms of social research that relies on existing historical documents as a source of data.
Research able prediction that specifies the relationship between two or more variables
Unquestioned cultural belief that cannot be proved wrong no matter what happens to dispute it.
Measurable event, characteristic, or behavior commonly thought to reflect a particular concept.
Capable of identifying only those forces that have a high likelihood, bot a certainty, of influencing human action.
Sociological research based on nonnumerical information that describes people,actions,or events in social life.
Same as qualitative but based upon numerical data.
A problem associated with certain forms of research in which the very act of intruding into people's lives may influence the phenomenon being studied
A false association between two variables that is actually due to the effects of some third variable.
Social construction of reality
Process through which the members of a scoiety discove make known, reaffirm, and alter a collective version of facts, knowledge, and "Truth"
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