Ch 8-10

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  1. AIDA
  2. CRM
  3. DISTRIBUTION CHANNELS
  4. DMC
  5. ELASTICITY OF DEMAND
  6. LOOK-TO-BOOK RATIO
  7. MACRO ENVIRONMENT
  8. MICRO ENVIRONMENT
  9. RFP
  10. RATE INTEGRITY
  11. SMERFE MARKET SEGMENTATION
  12. SUPPLY AND DEMAND
  13. S.W.O.T. ANALYSIS
  14. THE 4 P'S OF THE MARKING MIX

Card Set Information

Author:
kismet007
ID:
39203
Filename:
Ch 8-10
Updated:
2010-10-03 02:25:32
Tags:
Hospitality
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Description:
Exam 3
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