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nearness or closeness in a series
What is CARP?
Are there contrast,
· by increasing contrast we can get attention & make an impression
· contrast allows the viewers eye to focus on key elements
arrangement of type involves
- the selection of typefaces
- point size
- line length
- leading (line spacing)
- adjusting the spaces between groups of letters (tracking)
- adjusting the space between pairs of letters (kerning).