Card Set Information
Design type type face font typography graphic design
Definitions of Design
nearness or closeness in a series
What is CARP?
Are there contrast,
· by increasing contrast we can get attention & make an impression
· contrast allows the viewers eye to focus on key elements
arrangement of type involves
the selection of typefaces
leading (line spacing)
adjusting the spaces between groups of letters (tracking)
adjusting the space between pairs of letters (kerning).