Persuasion test 1

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  1. Balance Theory
    we strive to find harmony with others through persuasion
  2. Attribution Theory
    saying is believing, what we do we become
  3. Canons of Rhetoric
    • Invention
    • Arrangement
    • Style
    • Memory
    • Delivery
  4. Cognitive Dissonance
    the amount of dissonance is directly proportional to the amount of effort one hast invested in the behavior: fraternities, clubs
  5. Identification Theory
    Identity through verbal and nonverbals
  6. Innoculation Theory
    presenting the problem before it becomes one: Bill Clinton
  7. Perception Theory
    how we order perceptions based on needs and values
  8. Psychological Reactance Theory
    Predicts resentment when person threatens a desired action
  9. Stimulous responce theory
    react to stimuli in absence of though: Pavlovs Dogs
  10. Social Constructionist Theory
    we create ideas based on experiences
  11. Axiology
    philisophical study of value, right and wrong
  12. Epistemology
    THeory of knowledge/knowing
  13. Ethos, Pathos, Logos, Mythos
    • E-Credibility
    • P-Emotion
    • L-Logic
    • M-Story or legend
  14. Meta-Narratives
    Stories we live by
  15. Mnemonics
    Way to remember things: ROYGBIV
  16. Ontology
    The study of being
  17. Aristotle and 3 types of rhetoric
    • Past
    • Present-most important
    • Future
  18. Walt Whitman
    Fond view of communication and rhetoric. Was boisteros and spoke of the grandeur of language.
  19. Lao Tzu
    Quiet. Saw Language as a disruptive force.
  20. Persuasion as a process
    Certain steps must be followed for it to be effective. It is a mutual activity, people must participate.
  21. Interpersonal persuasion
    Comm between two parties, roles switch, feedback direct
  22. public persuasion
    fewer role changes, comm is primarily one-way, feedback less direct
  23. Mass Persuasion
    No role changes, mltiple audiences, persuader initiates process, influences perception of self, others.
  24. Co-Active vs Confrontational persuasion
    • Co-Active- seeks common ground
    • Confrontational- Seeks conflict and one loses
  25. Funtions of persuasion
    • Control
    • Consumer Protection
    • Knowledge
    • Reform
Card Set
Persuasion test 1
persuasion cards
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