Deals with sense perception and how to influence them through fundamental image elements. Focuses on video, film, and other electronic audiovisual media.
Applied Media Aesthetics
What are the Five Fundamental Aesthetics Fields?
2. 2 dimensional space
3. 3 dimensional space
4. Time and Motion
Intentional exposure to information that conforms to and supports our perceived notions. Our tendency to see only such events details as we are interested in and or that seem to conform our perceptual expectations and prejudices.
An uncontrolled response to external stimuli
We fill in the blank based on our culture <Conscious application of a code that dictates how we should feel and interpret what we see in relation to it context.>
Forces us to see stimuli in the same way regardless of cultural conditioning or our preconceived notions.
Relationship of screen width to screen height.
The technique for changing aspect ratio to show wide-screen material on the standard 4x3 video screen by leaving black borders called dead zones at the top and the bottom of the screen.
Adapting a wide-screen presentation to normal television.
An 4x3 image is digitally stretched to fit an 16x9 HDTV aspect ratio
The perception of the actual size of an object regardless of the distance and the angle of view.
Six major types of field forces
1. Main Directions
2. Magnetism of Frame
3. Asymmetry of the Frame
4. Figure & Ground
5. Psychological Closure
The borders of the screen exert an strong pull on objects in the frame. The closer the object is to the screen, the more powerful it is.
Magnetism of the frame
A precisely defined screen area that is seen as a figure against a ground. The more screen area the figure occupies, the heavier its graphic mass.
The right and left sides of the video, film, and computer screen are unequal in visual prominence. The right side commands more attention than the left.
Asymmetry of the frame
We organize an image field into a stable ground against which less stable figures operate.
Figure Ground Principle
We organize pictorial elements into patterns even if we only have minimal information.
A force with a direction and a magnitude.
The space in front of the a person looking or pointing toward the edge of the screen.
The space in front of the a person or object moving toward the edge of the screen.
Is solid and stable.Usually relies on symmetry within the frame.
Asymmetrically distributed which increases the dynamic energy of the shot.
Dividing the screen into three horizontal and three vertical fields. One way of composing balance in shots.
Rule of Thirds
What are the six major graphic depth factors?
1. Overlapping planes
2. Relative Size
3. Height in Plane
4. Linear Perspective
5. Aerial Perspective
6. Light and shadow
An object partially covered by another.
If you know how big an object is you can tell approx. where it is on the z-axis by its relative size.
we will perceive an object as being more and more distant the higher it moves up in the picture field until it has reached the horizon line.
Height in Plane
Involves parallel lines converging toward the distance at the vanishing point.
Objects that are close to us somewhat more sharply than those farther away.
Area along the z-axis that appears in focus
Depth of field
Focusing on only a specific area along the z-axis
Changing focus from one location on the z-axis to another.
The interplay of positive and negative volumes used to create the illusion of depth.
Has substance. It can be touched and has a clearly described mass.
Empty space that is somehow delineated by positive volumes.
Placing people and their movements primarily along the z-axis toward and away from the camera
Process in which an 3dim.lens generated screen image is rendered in a 2dim graphic or picture-like format.
Moving from the general to the specific. Wide to small progression. Overview of the scene to event detail.
Moving from event detail to a general overview of the scene.
An visualization, that we try to assume as neutral and objective point of view.
An visualization, when looking at an event we provide an deeper insight into whats going on.
The camera no longer just observes an event, but participants in it.