Consumer Behavior Exam1
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As a person who indentifies a need or desire, makes a purchase, and then disposes of the product during the 3 stages in the consumption process.
Study of the porcesses involved when inviduals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy need and desires
Transaction in which two or more organizations or people give and recieve something of value, is an integral part of marketing.
Business to consumer business over cyberspace
consumer to consumer business over cyberspace
Repetitive shopping, often exvessive, as an antidote to tension, anxiety, depression, or boredom.
Involves trackig specific consumer buying habits very closely and crafting products and message tailored preciesly to ppl's wants and needs based on this information
Interact with customers on a regular basis and give them reasons to maintain a bond w/ the company overtime
Descriptive characteristics and personalitity
Unites people around the world by their common devotion to brand name consumer goods, movie starts, celebrity, and leisure activites
To protect or enchance the natural enivorment as they go about their business activites
Means targeting brands only to specfic group of consumers rather than to everybody even if it means that other consumers who dont belong to this target market aren't attracted to that product
Strategies use techniques marketers normally use to sell beer or detergent to encourage postive behaviors such as literacy and to discourage activites such as drunk driving.
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