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Know your objectives
Understand how each question contributes to the interview. Know the difference in responses to be able to further probe.
Know your respondent
Understand what the respondent means. Show interest and appreciation. Show sensitivity to accent, vocabulary, and social context.
Pay attention from the beginning
Make preparations in advance to allow for a calm setting, so as to allow you to focus on this interview from the first question.
Control the urge for self expression
Follow the “golden rules”: stop talking, don’t interrupt, and don’t change the subject.
Evaluate the info in terms of relevance, validity and completeness. Understand meaning and motivation.
Be a sensitive receiver. Send cues that you heard and sympathize. Two way communication is important.
Create a thoughtful, permissive and relaxed atmosphere. Expect errors and repeated efforts.
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