increased safety in presence of danger, cooperation with others, to complete challenging tasks, and rearing children
today we work hard to maintain our relationships, going so far as to modify our behavior when we are in the presence of others. Two examples?
social facilitation: presence of others improves our performance. (depend on the situation or task at hand, how easy or difficult the task is, and how excited you are)
social loafing: occurs when the presence of others causes one to relax one's standards and slack off
societal or culturally impose rules about acceptable behavior are called ___. (vary by culture)
___ occurs when people adjust their behavior to what others are doing or adhere to the norms of their culture
Two types of conformity?
informational social influence: occurs when people conform to the behavior of others because they view them as a source of knowledge about what they are supposed to do. This type of conformity is most pronounced in ambiguous or novel situations
normative social influence: occurs when people go along with the behavior of others in order to be accepted by them
What is the Asch study?
three lines: more than 3/4 participants went along with the group (confederates = people who are part of the study) even when the group answer was clearly wrong; when participants worked along, the rarely made any errors
______ says that our likelihood of following either informational or normative social influence depends on three different aspects of the group: how importnat the group is to you, how close the group is to you in space and time, and how many people are in the group
social impact theory
In collectivist cultures, what matter more?
groups matter more than the individual, so any group-preserving behavior (such as conformity) would b
e valued and encouraged
Sometimes a single individual or small number of individuals (minority) influences the entire group ()majority). To have this happen, what must happen?
majority must present a consistent, unwavering message
Most often minority opinions shifts majority opinion by means of _____
informational social influence (if a group encounters a situation in which the members are unsure about what to do and a minority carefully presetns a well-thought-out position, then the majority might accept it)
kind of conformity in which people yield to the social pressure of an authority figure
Who is Milgram?
recruited people from the community to participate in an experiment at Yale:
experimenter showed both the teacher and learner to the adjoining room where the learner would be seated. Leaner's task - learning words. Teacher: giving mild electric shock when learner makes a mistake. Results: at 150 volts there was a drop in obedience- from 100% to 83%. Some participants stopped, but many went on with the experiment. 65% of participants went all the way to 450 volts.
How we make sense of our social world
inferences we make about the causes of other people's behavior
occur when one thinks that someone's behavior is caused by something within them, such as personality, motive or attitude
internal/ dispositional attributions
occur when one thinks that something outside the person, such as the nature of the situation, is the cause of his/her behavior
external/ situational attributions
The self-serving bias is the tendency to make _____ for our own failures but ___ for our successes
According to research, most of us are poor ____. Why?
lie detectors; rely too much on miselading cues (over-interpreting ambiguous nonverbal cues); we should focus on inconsistent behaviors
best lie detectors?
attend to nonverbal information more than verbal information
What are schemas?
lenses through which one filters perceptions (likely to color our interpretations when we encounter ambiguous information)
schemas of how people are likely to behave based simply on the groups to which they belong
stereotypes (formed conclusions about people before we even interact with them)
linkled to something factual (does not represent the gorup as a whole); support notions of belonging and exclusion taht can support unfair actions
showing positive feelings twoard people who belong to the same group as us and negative feelings towards those in other groups, we display
Consequences of perceinig others as different from us:
-evaluate and treat people differently because of the group they belong
-based in-group/out-group distinctions
-hurts to be excluded from our group
tendency to see all members of an out-group as the same
social rejection activates the same brain circuitry that is activated by pain
biased attitude toward a group of people or an individual member of a group
prejudice (stems from stereotypes and a lack of info); (prejudices about race=racism sex= sexism)
preferential treatment of certain people that is usually driven by prejudicial attitudes
discrimination (result from institutionalized rules)
prejudiced attidues operate outside ____ and sometimes stand in stark contrast to ____
conscious awareness; one's beliefs
person's favorable/unfavorable beliefs, feelings, actions twaord an object, idea, or person
three components of attitudes?
affective component: feelings/emotions associated with the belief
behavioral component: motive to act in a particular way toward the person or object of the attitude
cognitive component: consists of the rational thoughts and beliefs that make up the attitude
evolutionary forces explains automatic responses of attitudes, but many of our attitudes come from experience.
EX: certain negtaive attitudes and emotional responses (snakes, shit) may be so important for our survival that they are part of our genetic hertiage
EX: people around us teach us their attitudes through direct/indirect instruction
direct experience with an object, idea, or person increases one's overall preference for it
____ and his colleagues introduced the idea of conditioning. Explain
Mark Zanna; attitude can become paired with a pleasant or unpleasant feeling, leading to attitude change (nonsense syllables paired by emotionally positive or negative words)
Attitudes vary on strength and accessibility. ___ the attitude ___ it is to change
feeling of discomfort caused by information that is different from your conception of yourself as a reasonable and sensible person (when two cognitions or beliefs conflict that threaten our images of ourselves)
in an attempt to reduce this discomfort we:
-change our behavior to make it consistent with dissonant cognition
-we attempt to justify our behavior by changing one of the cognitions to make it more consistent with our behavior
-we add new cognitions that are consistent with the behavior and thus support it
People experiencing cognitive disdsonance may go extreme lengths to reduce it and maintain our self-esteem. We often end up behaving very irrationally and rationalizing our behavior to reduce cognitive dissonance