Marketing

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Author:
rebekaheh
ID:
44009
Filename:
Marketing
Updated:
2010-10-21 12:47:33
Tags:
Chapter Seven
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Description:
Marketing in the Transnational Global Age
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  1. Is the practive of shielding one ore more industries within a country's economy from foreign competition through the use of tariffts or quotas
    Protectionism
  2. A_____is a government tax on goods or services entering a country, primarily serving to raise prices on imports.
    Tariff
  3. A____is a restriction placed on the amount of a product allowed to enter or leave a country
    Quota
  4. The_______is a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions.
    World Trade Organization (WTO)
  5. Exists when firms originate, produce, and markey their products and services worldwide.
    Global competition
  6. A ____ involves a multinational firm offering as many different product variations, brand names, and advertising programs as countries in which they do business.
    Multidomestic Marketing Strategy
  7. A ____ is the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
    Global Marketing Strategy
  8. A ___ is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs
    Global Brand
  9. are consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
    Global Consumers
  10. Involves the study of similarities and differences among consumers in two or more nations or societies.
    Cross-cultural analysis
  11. are a society's personally or socially preferable modes of conduct or states of existence that tend to persist over time.
    values
  12. are what is considered normal and expected about the way people do things in a specific country
    Customs
  13. The ___ is a law, amended by the international Anti-Dumping and Fair Competition Act (1998), that makes it a crime for U.S. corporations to bribe an official or a foreign government or political party to obtain or retain business in a foreign country.
    Foreign Corrupt Practices Act (1977)
  14. Are things that represent ideas and concepts
    Cultural Symbols
  15. is the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.
    Back Translation
  16. A___ is the price of one country's currency expressed in terms of another country's currency.
    Currency Exchange Rate
  17. is a global market-entry strategy in which a company produces goods in one country and sells them in another country.
    Exporting
  18. Is a global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company.
    Joint Venture
  19. Is a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or divison.
    Direct Investment
  20. Occurs when a firm sells a product in a foreign country below its domestic price or below its actual cost.
    Dumping
  21. A____ is a situation where products are sold through unauthorized channels of distribution. Also called Parallel Importing.
    Gray Market

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