first of all, let us look at opportunities. By being at the mature stage in their domestic market, the only opportunity for them is the huge globalized market, According to the textbook, Arcelik's biggest market is Europe. therefore Arcelik has used different kinds of FDI by either establishing a plant or taking over other established brands in Europe, as shown on this paper. because of the time constraints, I am not going to talk about every step. Just bear in mind, within 15 years frame, Arcelik became a well-know brand within Europe by having tons of subsidiaries. Moreover, according to the latest update which is not in the textbook, nowadays, Arcelik has plants all over the world, such as China and Russia.