PSC 101: chapter 7
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short snippets of information aimed at dramatizing a story rather than explaining its substantive meaning.
Equal Time Rule:
The requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public.
Right of Rebuttal:
A Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast.
The power of the media to bring public attention to particular issues and problems.
The power of the media to influence how events and issues are interpreted.
Process of preparing the public to take a particular view of an event or political actor
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