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a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value
Are the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange of money or something else of value
Are products purchased by the ultimate consumer
Are products that assist directly or indirectly in providing products for resale. also called B2B goods, industrial goods, or organizational goods.
Is a specific product that has a unique brand, size or price
is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are type of outlets, or fall within a given price range.
consists of all of the product lines offered by an organization
conists of the four unique elements to services: intangibility inconsistency, inseparability, and inventory.
Four I's of Service
occurs when the service provider is available but there is no demand for the service
Idle production capacity
consists of the stages an organization goes through to identify business opportunities and convert them to a salable good or service
is the process of managing the entire customer experience within the company
Customer Experience Management (CEM)
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