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Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline
Product Life Cycle
is a marketing decision by an organization to use a name, phrase, design, or symbols, or combination of these to identify its products and distinguish them from those of competitiors
is any word, device (design, shape, sound, or color), or combination of these used to distinguish a seller's goods or services
is a set of human characteristics associated with a brand name
is the added value a given brand name gives to a product beyond the functional benefits provided
is a branding strategy in which a company uses one name for all its products in a product class
is a branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment
Is a component of a product that refers to any container in which it is offered for sale and on which label information is displayed
integrates the service component of the marketing mix with efforts to influence consumer demand
Involves charging different prices during different times of the day or days of the week to reflect variations in demand for the service
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