Guerra Terms

The repetition of the same consonant sounds, usually at the beginning of a word or stressed syllable

a reference to mythological, literary, hisorial or biblical person, place, or thing.

repetition of a word or phrase at the beginning of successive clauses

the juxtaposition of contrasting words or ideas to give a feeling of balance; involves a direct contrast of structurally parallel word groupings generally for the purpose of contrast

Omitting conjunctions

Sentence that completes the main idea at the beginning of the sentence and then builds on

Repetition at the end

Sentence that exhorts, advises, calls to action

A complete command which exhorts the consumer to action

Placement of two things closely together to emphasize comparison or contrast

a comparison without the use of as or like

Using a single feature to represent the whole

A statement or situation containing apparrently contradicting or incompatible elements; a statement which contradicts itself

Parallelism means to give two or more parts of the sentences a similar form so as to give the whole a definite pattern.

Sentence whose main clause is witheld until the end

human attributes are given

Uses conjunctions with no commas to separate the items

A question posed for rhetorical effect rather than for the purpose of getting an answer

A comparison with as or like

a sentence with three clearly defined parts of equal length, usually independent clauses and of increasing power.

Use of two different wors ina grammatically similar way but producing different, often incongruous meanings. (he lost his coat and his temper)