Card Set Information
Chapter Thirteen Part
Managing Marketing Channels and Supply Chains
Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers.
Arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product.
Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
Vertical Marketing Systems
A firm tries to place its products or services in as many outlets as possible
Only one retail outlet in a specific geographical area carries the firm's products
A firm selects a few retail outlets in a specific geographical area to carry its products
Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
Channel conflict that arises when a channel member bypasses another member and sells or buys products direct.
Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
Sequence of firms that perform activities required to create and deliver a product to consumers or industrial users.
Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling.
Total Logistics Cost
Ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
Inventory management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items.