Marketing

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Author:
rebekaheh
ID:
53149
Filename:
Marketing
Updated:
2010-12-03 18:27:24
Tags:
Chapter Thirteen Part
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Description:
Managing Marketing Channels and Supply Chains
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  1. Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
    Marketing Channel
  2. Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers.
    Multichannel Marketing
  3. Arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product.
    Dual Distribution
  4. Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
    Vertical Marketing Systems
  5. A firm tries to place its products or services in as many outlets as possible
    Intensive Distribution
  6. Only one retail outlet in a specific geographical area carries the firm's products
    Exclusive Distribution
  7. A firm selects a few retail outlets in a specific geographical area to carry its products
    Selective Distribution
  8. Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
    Channel Conflict
  9. Channel conflict that arises when a channel member bypasses another member and sells or buys products direct.
    Disintermediation
  10. Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
    Logistics
  11. Sequence of firms that perform activities required to create and deliver a product to consumers or industrial users.
    Supply Chain
  12. Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling.
    Total Logistics Cost
  13. Ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
    Customer Service
  14. Inventory management system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items.
    Vendor-Managed Inventory

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