19 Rules

Card Set Information

Author:
bbouskill
ID:
53799
Filename:
19 Rules
Updated:
2010-12-06 18:12:31
Tags:
Typographic rules
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Description:
Rob Carter
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  1. Classic Fonts
    Rule #1
  2. Too many typefaces
    Rule #2
  3. Typefaces that are too similar
    Rule #3
  4. ALL CAPITALS
    Rule #4
  5. Point sizes from 8 to 12
    Rule #5
  6. Too many different type sizes
    Rule #6
  7. Medium weight
    Rule #7
  8. Meduim Width
    Rule #8
  9. Consistent letter and word spacing
    Rule #9
  10. Line lenght 8 to 12 words
    Rule #10
  11. Line spacing (leading)
    Rule #11
  12. Flush left ragged right
    Rule #12
  13. Rhythmic rags
    Rule #13
  14. Clearly indicate paragraphs
    Rule #14
  15. Widos and orphans
    Rule #15
  16. ! Emphasize with discretion
    Rule #16
  17. Integrity (no deformation)
    Rule #17
  18. Align to the baseline
    Rule #18
  19. Contrast
    Rule #19

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