Mkt Ch.2.2

Home > Preview

The flashcards below were created by user vpenaloza23 on FreezingBlue Flashcards.


  1. Marketing program
    blends all of the firm's marketing plans into one big plan.
  2. Customer equity
    the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time.
  3. Attractive opportunities
    those that the firm has some chance of doing something about - given it's resources and objectives.
  4. breakthrough opportunities
    opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time.
  5. competitive advantage
    a firm has a marketing mix that the target market sees as better than a competitors mix.
  6. differentiation
    the marketing mix is distinct from and better than what is available from a competitor.
  7. Types of Marketing Opportunities:
    market penetration
    taking current products and trying to expand in the current market.
  8. market development
    taking a current product into a new market
  9. product development
    taking a new product into the current
  10. diversification
    taking a new product into a new market.

Card Set Information

Author:
 vpenaloza23
ID:
 5423
Filename:
 Mkt Ch.2.2
Updated:
2010-01-28 01:00:40
Tags:
Mkt Ch.2.2
Folders:

Description:
Mkt ch2. part 2
Show Answers:

What would you like to do?

Home > Flashcards > Print Preview