Comm 1500, exam 3

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anime1003
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Comm 1500, exam 3
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2010-12-17 18:34:05
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Final exam
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  1. Internet media: GENERALLY
    • more like TV and Radio
    • Anyone with receivers could access
  2. Net Neutrality
    Currant Internet providers are required to create all web content equality
  3. Internet Decentralized: Infinite space
    • Emphasized international communities More voices included, too many voices Agenda setting
    • benefits & costs,
  4. Internet: Two Way Communication
    • Feed-back
    • Nothing goes away
  5. Internet: Integration w/ other media
    • Marketing Platform
    • Disembodied media-not physical
  6. History of Wrestling Industry
    • CARNIVAL
    • Fixed
    • Professional’s vs locals
    • Choreographed
    • Story lines created
  7. real matches, fake matches are types of...
    CONVENTIONS-codes between insiders
  8. KAYFABE, in wrestling
    code of silence about how wrestling works
  9. INTERPRETIVE COMMUNITIES: SMARTS & MARKS
    • Smarts are insiders
    • Marks are outsiders
  10. “coming out” (trace relation of industry & audiences)
    1992-Sports entertainment
  11. Bennefits of interpretive communites on industry of wrestling (internet)
    • Brings people together
    • Story fixed
    • Match fixed
    • Provided a way to get audience feedback
  12. AUDIENCE,AND WRESTLING
    • SMART MARKS
    • Hybrid
    • GATHER INFO
    • TALK AMONG SELVES
    • FEEDBACK TO INDUSTRY-integrate fan opinion
    • Story line-angles
  13. Reason (3) FOR: SELF GOVT
    • The best decisions are made by people who have the ability to argue for or against point and ideas
    • Essential means of discovering truth
    • The individual has the ability to discover from trial and error
  14. Reasons Against (2) Sefl Government
    • free speech can harm the community
    • Can harm individual rights
    • Hate speech/crime
  15. RIGHTS AS CONVENTIONS
    • new idea
    • Not universal
    • not absolute
  16. BALANCING FREE SP WITH OTHER INTERESTS
    Value of the speech vs the value of the governing body
  17. Hierarchies of Speech
    • Political is high value
    • Academic speech is high value
    • Low value- obscenity, hate speech, fighting words
    • Intermediate- advertising, entertainment
  18. Most vs Least Protected Media
    • High value- print media, face to face communication
    • Low value- broadcast media
  19. Scarcity & Captive Aud Doctrines
    • FCC REGS-federal communication commission
    • only certain amount of bandwith or frequency
  20. Trends in 1st Amend Law, & Circumstances
    • More freedom as time goes on
    • Fighting words allowed
    • Can criticize government and war Wartime- free speech can be temporarily restricted
  21. Print Media: Prior Restraint vs Punish After
    • PRIOR RESTRAINT-controlling content before publication
    • POST PUBLISHING PUNISHMENT
  22. Campaign Finance Reform & Corporate Control
    • FREE AIR TIME
    • CONTRIBUTION LIMITS
  23. Cases on Campaign reform
    • 1886-santa Clara city vs. southern pacific railroad-Corporations are persons, have rights
    • 1976-Buckly Vs Vallejo-spending money is speech
    • McCain Finegold Bill- no soft money, no advertising 60 day before election season Citizens united vs FEC- repealed McCain Bill
  24. Ethics defined
    involve questions of right or wrong conduct
  25. 2 Major Criticism of Ethics practice
    • MORAL RELATIVISM- no absolute right or wrong
    • EXPEDIENCY
  26. Importance of Ethics in business
    • job description
    • Can limit success
  27. Duty Based Ethical Theories
    • IMMANUEL KANT-CATEGORICAL IMPERATIVE STDS:
    • PERSON AS END NOT MEANS ACTS ONLY AS ALL OUGHT TO ACT
  28. Consequence Based Ethical Theories
    JOHN STUART MILL –UTILITARIANISM- judge an action by its consequences
  29. Four levels of analysis
    • INDUSTRIES
    • COMMON PRACTICES
    • MESSAGE TYPES
    • INDIVIDUAL MESSAGES
  30. 4 Basic Steps to Judge
    • 1) ANALYZE CASE/ MSSG: SOURCE, RECEIVER, MEDIUM, CONTEXT
    • 2) APPLY ETHICAL THEORIES, duty- consider the rights of persons, Consequence, freedom of speech, conduct, proof, etc…
    • 3) MAKE JUDGMENT
    • 4) PROPOSE SOLUTION
  31. Ethics Generalizations: (2 models)
    • A) AUDIENCE RESPONSIBLE
    • 1) LIBERTARIAN MODEL: WEAK MEDIA/STRONG AUDIENCE, individual choice, not medias fault
    • B) INDUSTRY RESPOSIBLE
    • 2) SOC RSP MODEL: STRONG MEDIA/WEAK AUDIENCEB)
  32. POLYSEMY & INTENT
    all messages are polysemic
  33. RESPONSIBILITY in media
    can’t hold author responsible
  34. MESSAGE VARIABLES (more ethical vs more effective)
    • REASON OVER EMOTION-reason is more ethical
    • TEXT OVER VISUAL more influential
  35. Why Industry loves Lib Model (but sometimes speaks & acts diff)
    industry is responsible for the influence it holds over its audience.
  36. SOCIAL RESPONSIBILITY MODEL
    people can make their own decisions
  37. Women’s Body Image, & other media stereotypes
    • Representations of beauty, changes in body image
    • Nobody can have a perfect body
    • Visual media
    • Counter image
  38. EXTREMES OF FREE SPEECH
    • Nuremburg Files and Christian Gallery- pro life, incitement to kill abortion doctors, post pictures of the women seeking abortions to make them ashamed of getting abortions
    • Hate speech and White supremacy
  39. RHETORIC & SPEECH in practice
    art of persuasive speech
  40. PRODUCTION & INTERPRETATION
    skill set for created can be the same of analyzing
  41. RHETORICAL/MEDIA CRITICISM
    • how speech can be analyzed and understood analyzing the message
    • evaluate and judge the message
  42. MEDIA CRITICISM (people and theories)
    • ROLAND BARTHES & SEMIOTICS as an approach to understanding messages
    • STANLEY FISH & INTERP COMMS for understanding literature
  43. MEDIA CRITICISM (PRACTICE)
    DAN WEISSBERG & WRESTLING LAUREN BERLANT & CITIZENSHIP-understand what citizenship is, understand popular culture’s meaning of citizenship
  44. TWO THEORIES OF MEDIA CULTURE
    • MASS CULTURE THEORIES
    • POPULAR CULTURE THEORIES
  45. MASS CULTURE THEORIES
    massification of culture is connected to the culture industry- wants to sell culture.
  46. MASS CULTURE THEORIES (people)
    • FRANKFURT SCHOOL WALTER BENJAMIN & MECH. REPRODUCTION- what happens to culture during industryfolk culture disappears, from the bottom up
    • HORKHEIMER & ADORNO coined- CULTURE INDUSTRY
    • NOAM CHOMSKY: NEWS & PROPAGANDA-manufacture our consent and majority
  47. MASS CULTURE THEORIES (functions)
    PROFIT-primary goal is to make money PROPAGANDA-promote economic ideas
  48. MASS CULTURE THEORIES (where culture comes from)
    CULTURE IMPOSED FROM ABOVE
  49. POPULAR CULTURE THEORIES (people)
    • Derrida –everything is polysemic
    • JOHN FISKE- culture is a process of making meaning
  50. POPULAR CULTURE THEORIES (where culture comes from)
    • AUDIENCE DRIVEN: DEMAND, RESISTANCE
    • CULTURE CREATED FROM BELOW
  51. ROMANTIC PLOT
    driven by a heroes confrontation of circumstance, and triumphs
  52. COMIC PLOT
    Driven by misunderstanding and error, resolved by knowing the truth
  53. TRAGIC PLOT
    tragic flaw, horrific events, resolved in more horrible events
  54. SATIRICAL PLOT
    ome absurd condition of life, everyone is affected/can’t escape
  55. FUNCTIONS (MAJOR & MINOR)
    • Minor-No significance later
    • Major-Have significance
  56. STORY TYPES: HISTORY, FICTION, RELIGIOUS
    • History=True
    • Fiction=Understand not true, pretend
    • Religious=belief that it is true
  57. 4 THEORIES OF THE PRESS
    • Auhortarian
    • Totalitarian
    • Libertarian
    • Social Responsability
  58. Language=power
    • Cooperate in complex ways
    • complex thought
    • technological capacity
    • Spirituality and culture
  59. Writing
    • Larger societies
    • Historical Progress
    • enabled creation of Tradition
  60. Venacular
    Common language
  61. Propoganda
    denial of choice
  62. Demomgraphic
    age, gender, etc
  63. Psychographic
    Psychological categories
  64. Advertising techniques
    • False authority
    • Bandwagon
    • Littering generalities
    • slogans/jingle
  65. 3 things that narrow the Surplus of meaning
    Contex, Tone, Non verbal (posture expression)
  66. EPS cycle
    Elite, Popular, Specialized
  67. Why is writing difficult to narrow the surplus of meaning
    There is no Context or verbal/non-verbal ques
  68. Books and EPS
    Elite: X2 Elite, then middle classPopular: Rotary press, political/culturalSpecialized: small audiences
  69. 3 examples of early publications with influence
    THOMAS PAINE’S COMMON SENSEFREDERICK DOUGLASS’S NARRATIVE:Life as a slaveHORATIO ALGER: Rags to riches
  70. Be familiar with the main characters – their names and character development
    • Harry Balter: Harry Balter is a white boy of about Lauren's age. He is the boyfriend of Joanne Garfield, who is his cousin. When Lauren's neighborhood is overrun by thieves and arsonists, Harry is one of the few survivors, and he and Lauren, along with Zahra,escape together.
    • Taylor Franklin Bankole: Bankole is a fifty-seven-year-old African-American doctor. He joins Lauren's group about four weeks after their trek north begins; he is heading toward some land he owns in the hills on the coast where his sister and her family live
    • Travis & Gloria Douglas-First people to join Laura. Dominic is there son
    • Jill & Allie Gilchrist-Running away from their pimp father
    • Doe Mora : Doe Mora is the eight-year-old daughter of Grayson Mora. Grayson Mora-Grayson Mora is a Latino and the father of Doe Mora. He is the last person to join Lauren's group
    • Zahra Moss: Zahra Moss is Richard Moss's husband. He purchased her from her homeless mother when she was fifteen.With Harry Balter, Zahra is one of the few survivors, and she joins the other two and walks north. Zahra can neither read nor write, and Lauren begins to teach her.
    • Keith Olamina: Keith Olamina is twelve years old, the oldest of Lauren's three brothers
    • Lauren Olamina : Lauren Olamina is the narrator and heroine of the novel. She is fifteen yearsold when the story begins. Lauren is African-American, intelligent andwell-educated, already having taken some college-level courses.
    • Marcus Olamina: Marcus Olamina is Lauren's eleven-year-old brotherReverend Olamina: Reverend Olamina is Lauren's father. He is a Ph.D. and he teaches at the local college. He is also a Baptist minister
    • Emery Tanaka Solis: Emery Tanaka Solis is a twenty-three-year-old woman of mixed racial origins. Here and her daughter join Lauren's group near the end of the journey
    • north.
  71. Media Learning curve
    • Takes a while to learn to use a new technology
    • Completely digitized
    • Borrow from the previous media practices
  72. Elite Partisan Press
    Professional model- objective and factualPolitical party news, biased
  73. NATIONAL GAZETTE
    Philip fern-Designed to oppose Washington’s economic ideasHybrid
  74. ELITE READERS & REPUBLICAN PARTY
    • Deferential political system- ideas trickle down society
    • Started during the founding of the country
    • Alien and Sedition acts-Crime to criticize government officials or policies
  75. Backpacker content analysis
    (45% adds, 14%gear) almost 60% for selling
  76. THE LANGUAGE OF CINEMA
    TECHNIQUES OF EDITINGSHOTS AND MUSIC THE LANGUAGE OF- STORYTELLING DEVELOPSSHOOTING & SCENES
  77. THE LANGUAGE OF STORYTELLING DEVELOPS
    • EDITINGEDWIN PORTER - GREAT TRAIN ROBBERY (1903)
    • Shots not taken in order
    • NickelodeonStory board
    • Black and white
  78. DW GRIFFITHS - BIRTH OF A NATION (1915)
    • Long filmShorter scenes
    • Its own score
    • Close ups and different angles
  79. SHOTS
    • 180 degree rule
    • SHOT/REVERSE shot
    • Seen from all sides of a scene
    • PANNING
  80. PRO-WAR FILMS (plot)
    • PLOT: ROMANTICDriven by a heroes confrontation with circumstance
    • Hero triumphs
    • Hero changed foreverInspire support for the war
  81. PRO-WAR FILMS (NARR PERSP)
    • ONE SIDED/DEHUMANIZE ENEMY
    • Biased
  82. PRO-WAR FILMS
    INSPIRE AUDS TO SACRIFICE OR HONOR CAUSE, VETS, COUNTRY
  83. ANTI-WAR FILMS (Plot)
    • COMIC-Youthful idealists come to realizations of war
    • TRAGIC-Driven by tragic flaw or condition
    • Dark side of human nature
  84. PRO-WAR FILMS (REPRESENTATIONS OF VIOLENCE)
    • MINIMIZED/SANCTIFIED Violence not shown in detail
    • No blood
    • Inspire audiences to die for honor and glory
  85. ANTI-WAR FILMS (NARR PERSP)
    • TWO SIDED
    • ENEMY HUMAN
  86. ANTI-WAR FILMS (REPRESENTATIONS OF VIOLENCE)
    • Emphasize gore and violence
    • Create revulsion
    • Violence is unnecessary
  87. ANTI-WAR FILMS (GOAL)
    INSPIRE REVULSION TOWARD WAR
  88. CODES ENABLE READING OF MEDIA MESSAGES AND MEDIA MESSAGES REWRITE CULTURAL CODES
    Create their own codes Media changes the code
  89. MOTION PICTURES & EPS CYCLE (UNUSUAL CASE)
    • Made in the popular stage
    • Specialized in 50s
    • Compete with television
    • Elaborate special effects
  90. RADIO’S UNIQUE TECHNOLOGY
    • Developed from the telegraph
    • First radio stations owned by electric companies
    • Not distributed physically (can’t see)
  91. RADIO SPECTRUM & REGULATION
    • Not part of the physical spectrum
    • Can’t see it
    • Only so much bandwidth
    • Government involvement
    • Radio act of 1927
    • FRC (federal radio commission)
    • 1934 FCC (federal communication commission)
  92. Radio Learning Curve
    Vaudville
  93. Experiential differences between radio & TV news
    • LIVE vs RECORDED MUSIC
    • THE PROFESSIONALIZATION OF MUSIC Better expectations
  94. Basic characteristic of music (3)
    • NON-RATIONAL-appeals to emotion
    • POLYSEMIC-many possible meanings Age, sex, political opinion
    • MNEMONIC- creates strong memory
  95. FIGURATIVE LANGUAGE: METAPHOR
    • Trope and a simile
    • SIGNIFIER VS SIGNIFIED-intended meaning, indirect meaning
    • FIGURAL VS LITERAL- indirect meaning, literal meaning
    • VEHICLE VS TENOR
  96. FIGURATIVE LANGUAGE: IRONY
    • Interpreting Music: & narrowing surplus, metaphor & irony
    • Interpretive Communities & Intertextuality (relation of)
  97. CHARACTERS & SIGNIFICATION
    • POLITICAL IDEOLOGIES CONSERVATIVE: ECONOMIC & SOCIAL-skeptical of government
    • LIBERAL: ECONOMIC & SOCIAL government is good
    • CHAR SIGNIFYING IDEOLOGIES: ARCHIE & MIKE
  98. Televangelism & Prophecy
    • Semiotic System (news events and prophecies)
    • Relating scripture to past events or past events to scripture

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